Nearly 1,200 exhibitors showcased finished products and packaging—and welcomed 26,000 visitors to the 21st edition of Cosmoprof North America Las Vegas.
Post-pandemic, samples have taken on a larger role in enticing consumers to purchase full-size products—or, to easily tote them along as ‘small indulgences.’
In an exclusive interview, Euromonitor International’s Rosemarie Downey, Global Head of Packaging Research, talks about the latest trends in cosmetic sampling.