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Skin Care/Sun Care
Neutrogena Recruits 2 Renowned Dermatologists as Global Innovation Partners
Dr. Dhaval Bhanusali and Dr. Muneeb Shah will help advance Neutrogena's mission to 'fuse beauty and science to deliver extraordinary product experiences.'Marie Redding, Senior Editor 10.31.24
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Cosmetics | Health and Beauty
NYX Professional Makeup Taps Women’s Basketball Star JuJu Watkins
Reinforcing the brand's commitment to supporting female athletes, JuJu Watkins is the new Brand Ambassador for NYX Professional Makeup.10.31.24
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Hair Care
Creme of Nature Recruits Keke Palmer
Emmy-award-winning actress Keke Palmer is Creme of Nature's new Chief Brand Officer.10.15.24
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Arbonne Appoints Lori Burgher as Chief Marketing & Growth Officer
Burgher leads product innovation strategy and marketing plans to increase customer engagement.10.15.24
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Philosophy Recruits Sarah Michelle Gellar To Star in a 'Horror Film'
Philosophy is promoting its latest innovation, the Ultimate Miracle Worker Face & Neck Cream.10.03.24
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Cosmetics | Sample Sizes
Strike a Match to Apply Lip Color, E.l.f. Says
E.l.f. debuts the innovative single-use Strike a Match Stick Lippies—and a funny video spot in collaboration with Tinder.09.10.24
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Hair Care
Color Wow Debuts Its First Billboard Campaign
The billboard will be displayed all year long.09.06.24
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Cosmetics | Health and Beauty | Personal Care | Skin Care/Sun Care
Bluemercury Rebrands in Celebration of Its 25th Anniversary
The luxury beauty retailer refreshes its online presence and adds new brands to its lineup.09.05.24
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Cosmetics
Maybelline New York Revives Its Iconic 90’s Jingle
“Maybe It’s Maybelline” makes a comeback with a modern twist in a new campaign.09.04.24
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MAC Cosmetics Names Emily Bromfield Senior Vice President of Global Marketing
Having served at L’Oréal, Charlotte Tilbury, and Dr. Barbra Strum, Bromfield brings a blend of global experience.08.26.24
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Tatcha Launches 'Moisture Match Up' Campaign
Tatcha's new campaign highlights its best-sellers--the Dewy Skin Cream and the Water Cream.08.15.24
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Cosmetics
E.l.f. Beauty & Tennis Star Billie Jean King Advocate for More Diverse Corporate Boards
The partners call on U.S. business leaders to play the 'Change the Board Game'—and put more women and diverse candidates on corporate boards.05.02.24
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Cosmetics | Health and Beauty
Judge Dismisses Sephora ‘Clean Beauty’ Lawsuit
The case against Sephora’s ‘Clean at Sephora’ cosmetics label is dropped for lack of misleading marketing evidence.03.20.24
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Health and Beauty
Pacifica Beauty Names Andres Sosa New Chief Marketing Officer
The industry veteran joins Pacifica with over 25 years of global brand marketing, strategy and retail experience.03.05.24
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Bottles/Jars | Design Capabilities | Eco-friendly | Fragrances | Glass | Package Development | Refillables | Sustainable Pkg/Practices
Infiniment Coty Fragrances—In Refillable Bottles Designed for 'Artcycling'
A closer look at Infiniment Coty—& its first fragrances with patents for both the formulation and packaging, in refillable bottles.Online Exclusives Marie Redding, Senior Editor 02.29.24
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L’Oréal Chief Digital and Marketing Officer Named 2023 Global Marketer of The Year: WFA
Asmita Dubey has been recognized by the World Federation of Advisors for ‘setting industry gold standards.’02.28.24
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Monomaterials | Personal Care
Colgate-Palmolive Faces Lawsuit for Recyclable Tube Claims
Judge denies Colgate's request to dismiss the consumers’ lawsuit over ‘misleading’ recyclability claims.02.08.24
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Cosmetics
E.l.f. Cosmetics Will Debut Superbowl Spot Starring 'Judge Beauty'
It's e.l.f.'s second Super Bowl commercial—and stars Judge Judy Sheindlin.02.07.24
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How Beauty Brands Are Winning Influencer Marketing in 2024
A look at high-performance categories helps to fine-tune strategies for the coming year.Holly Jackson, Global Professional Services Director, Influencer Strategy + Measurement at Traackr 02.05.24
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Cosmetics | Fragrances | Health and Beauty
Lessons Learned from Prestige Beauty That Will Drive Growth in 2024
The consumer has a new mindset, which in turn, requires a new approach from the beauty industry.Larissa Jensen, enior Vice President, Global Beauty Industry Advisor at Circana 01.25.24
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Cosmetics
Patrick Ta Beauty Taps Jacqueline Barrett as SVP, Marketing
Barrett brings nearly 20 years of brand & marketing experience to Patrick Ta, including serving as VP of Consumer Strategic Marketing for Fenty Beauty.12.18.23
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FIT Names 3 Key Innovative Packaging Themes for Beauty’s Future
We asked FIT Cosmetics and Fragrance Marketing students what the future of innovative packaging looks like.Ildiko Juhasz, FIT Cosmetics and Fragrance Marketing Faculty 11.29.23
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Texen Welcomes Guillaume Bellissen as Group Director of Sales & Marketing
Bellissen has international experience and is extremely well-connected industry wide.11.21.23
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Brands Will Focus More on Creators in 2024, LTK Reports
LTK's brand survey reveals that creator marketing budgets are increasing—and more beauty marketing trends for 2024.11.08.23
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Influencer Marketing Insights 2024: Consumers' Selective Purchasing Behavior
Traackr shares insights into the most popular channels for social commerce and the biggest considerations consumers make when purchasing from a brand.10.19.23
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Cosmetics | Skin Care/Sun Care
Former Google Execs' SeeMe Index Measures Most Inclusive Beauty Brands
MAC, Dove & Estée Lauder earned the top scores among the 8 ‘Certified-Inclusive’ beauty brands, ranked by the SeeMe Index.10.18.23
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Compacts | Cosmetics | Lipstick packages
Vampyre Cosmetics Cancels Collab with Alice Cooper
The Goth makeup brand is refunding all pre-orders and said, 'We stand with all members of the LGBTQIA+ community...'08.28.23
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Cosmetics | Health and Beauty | Personal Care | Skin Care/Sun Care
4 Key Beauty Marketing Trends
Brands must innovate to stay relevant & evolve to keep up with consumers' demands—here's how to win over beauty marketers can win over consumers.Anna Mayo, Vice President Beauty Vertical, NIQ 08.23.23
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Maybelline's CGI Mascara Video—& Why It's Going Viral Again
Beauty is embracing CGI technology & creating memorable campaigns—but social media users say the new Kylie video for Asos is too much like Maybelline's.Marie Redding, Senior Editor 08.17.23
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Skin Care/Sun Care
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Cosmetics | Design Capabilities | Fragrances | Package Development | Personal Care | Printing/Decorating | Skin Care/Sun Care
The 'Barbie Effect' on Beauty
Greta Gerwig's 'Barbie' starring Margot Robbie and Ryan Gosling as Barbie and Ken inspired so many Barbie-themed beauty collections.Online Exclusives Marie Redding, Senior Editor 07.25.23
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Accessories | Bath/Body | Bottles/Jars | Cartons/Boxes | Cosmetics | Decorative Effects | Design Capabilities | Digital Printing | Fragrances | Glass | Hair Care | Labels | Lipstick packages | Package Development | Paper | Paper/Board | Personal Care | Plastics | Printing | Printing/Decorating | Sets/Kits | Skin Care/Sun Care
14 Beauty Brands in All Shades of 'Barbie Pink'
Barbie mania turns beauty 'Barbie Pink'—a look at the makeup, products, and packaging in the following slides.Slideshows Marie Redding, Senior Editor 07.25.23
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Stila Cosmetics Appoints Mary Rodrigues As Chief Marketing Officer
The former RéVive skincare executive will oversee brand and product marketing, creative, consumer insights and global communications for Stila.07.19.23
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Skin Care/Sun Care
Youth to the People Announces First-Ever Collab
Grammy-nominated singer and songwriter Omar Apollo will be the voice of YTTP.07.19.23
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Cosmetics
Winky Lux Partners with Beauty Creators for Disability Pride Month
Winky Lux highlights beauty creators with disabilities for Disability Pride Month07.14.23
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The Body Shop is Helping To Register First-Time Voters Again
The Body Shop aims to engage young Americans for the second year of its youth activism campaign, 'Be Seen. Be Heard.'07.06.23
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Myavana Celebrates 11 Years as a Pioneer in HairAI
Beauty tech company Myavana is disrupting the multi-billion dollar, textured hair care market.07.03.23
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FIT’s 2023 CFMM Graduates Survey the Global Beauty Landscape
'Beauty in a Shifting Global Landscape' looked at the ways brands can adapt to the evolving needs of the next generation of consumers—and more.Online Exclusives Nancy Jeffries, Contributor 06.30.23
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Clé de Peau Beauté's Presents 'Skin Intelligence' in Tokyo
The Shiseido brand premièred an immersive AI art installation in Tokyo.06.30.23
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Deka Lash Names Its First Chief Marketing Officer
Deka Lash is a fast-growing brand in the lash extension market.06.14.23
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Cosmetics | Package Development
YSL Beauté Launches New Campaign with Lil Nas X
Lil Nas X is shown above holding Candy Glaze Lip Gloss Stick—and the rapper wears makeup by YSL applied to create an 'under-glow effect.'06.12.23
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Hair Care
Christina Aguilera Helps SexyHair Celebrate 25 Years
SexyHair is famous for their 'big red can,' with one can sold every six seconds.06.07.23
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Nivea's 'Skin Out Loud' Series Celebrates Skin Diversity
Five episodes feature Leni Bolt from Netflix's Queer Eye, Brigiding from RuPaul's Drag Race Philippines, and TV Host Milka Loff Fernandes.05.30.23
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Sephora's Color iQ Shade Matching Technology Inspires Art
The immersive installation in Toronto was created using more than 140,000 shades of "diverse Canadians" who used Sephora's Color IQ shade-matching tool.05.25.23
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Skin Care/Sun Care
Facetheory Taps Marc Gallagher as Chief Marketing Officer
Gallagher will support Facetheory’s move from a digital native company to a major omnichannel global beauty player.05.24.23
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Stila Cosmetics Appoints Mary Rodrigues As Chief Marketing Officer
The former RéVive skincare executive will oversee brand and product marketing, creative, consumer insights, and global communications for Stila.05.22.23
