Within the prestige channels, makeup was the fastest-growing category based on sales revenue and skincare was the fastest-growing category based on units sold.
Madison Reed will reach more beauty customers with its salon quality at-home color—& is in sync with Walmart's expansion in the prestige and clean beauty space.
Perfumes are having much more than a moment, and the Prestige Fragrance industry is delivering the goods—from small to large, and affordable to fantastical.
Factors included increased spending from higher income consumers, the redefinition of wellness emphasizing mental health and an increase in socialization.
While the market remains challenged, certain products—and ‘a new category’—are showing upticks in sales. Here's what was most in demand during 'lockdown.'
Larissa Jensen, VP, Industry Advisor, Beauty, The NPD Group06.11.20