Within the prestige channels, makeup was the fastest-growing category based on sales revenue and skincare was the fastest-growing category based on units sold.
Factors included increased spending from higher income consumers, the redefinition of wellness emphasizing mental health and an increase in socialization.
While the market remains challenged, certain products—and ‘a new category’—are showing upticks in sales. Here's what was most in demand during 'lockdown.'
Larissa Jensen, VP, Industry Advisor, Beauty, The NPD Group06.11.20