Beauty Packaging

Skin Care/Sun Care

SkinCeuticals Partners with Bambuser for the Pro 1:1 Virtual Consultation

This new digital clienteling experience allows customers to connect with a licensed aesthetician.

11.15.24

Virtual Try-On Platforms Gain Traction

GlobalData survey reports 45% of U.S. consumers are likely to buy more products online if they can visualize them virtually before purchase.

03.19.24

Hair Care

Amika Makes Virtual Debut on Roblox with Immersive Hair Care Experience

‘The amikaverse’ allows users to learn about the brand as they interact with the virtual environment.

01.17.24

Cosmetics | Skin Care/Sun Care

Estée Lauder Wins Lawsuit Over Virtual Try-On Tool

A U.S. District Judge said that the plaintiffs provided no proof that the company could connect facial scans to customers' identities.

01.11.24

Cosmetics

Walmart Launches Virtual Makeup Try-On Experience Powered by Perfect Corp.

Empowers customers to try on multiple makeup shades in seconds through an AR view.

10.11.23

Cosmetics

Maybelline New York Launches Virtual Campaign in Roblox

Offers virtual makeup looks, mini games, and exclusive music, creating an immersive experience that promotes self-expression.

09.28.23

Cosmetics | Skin Care/Sun Care

Fenty Beauty Launches Virtual Pop-Up Experience in Roblox

The Fenty Beauty + Skin Experience on Roblox enables users to create their own Gloss Bomb that Rihanna will see.

07.26.23

Cosmetics

Maybelline and Microsoft Partner to Bring Virtual Makeup to Teams

Users can try on Maybelline makeup in real time during Microsoft Teams meetings.

07.19.23

Skin Care/Sun Care

Laneige Enters Metaverse with Virtual Store

The immersive experience enables visitors to explore interactive rooms featuring Laneige products and even features exclusive content from Sydney Sweeney.

05.24.23

Perfect Corp. Is Offering Indie Beauty Brands its Virtual Makeup Try-On Tool for Free

Calling all women and minority indie beauty brand owners—here's how to apply to get Perfect Corp's virtual makeup try-on tool for free on your website.

05.23.23

Cosmetics | Skin Care/Sun Care

Elizabeth Arden Enters Metaverse with Virtual Store

The virtual store allows customers to experience the brand’s products and learn about the woman behind the brand.

05.16.23

Hair Care

L’Oréal Professionnel Launches Virtual Hairstyles in the Metaverse

The Gravitas campaign aims to offer more opportunities for metaverse gamers to fully express themselves.

04.26.23

Hair Care

Living Proof Enters Metaverse with Virtual Store

Allows consumers to browse product offerings and brand heritage through a digitalized, immersive, and interactive online shopping experience.

03.13.23

Avon Launches Virtual Makeup Try-On Experience

Avon has extended its partnership with Perfect Corp.

11.28.22

Cosmetics

Maybelline New York Unveils Virtual Loft

A new immersive 3D virtual experience where consumers can play, explore and learn more about the brand.

10.27.22

NYX Professional Makeup Invites Fans to a Virtual Meta-Pride Parade in the Metaverse

NYX Professional's "Paint Your Own Story" Pride Campaign aims to spread the word about the brand's ongoing commitment to LGBTQIA+ community.

06.02.22

Cosmetics

Sally Hansen Unveils Virtual Nail Polish Try-On Tool

Applies Perfect Corp.’s AgileHand Technology to create a new shopping experience.

02.08.22

NuSkin To Hold a Virtual Investor Day

The in-person event on February 16, 2022, was changed to a virtual one due to Covid-19 protocols.

01.27.22

Fragrances

New Prada Candy Campaign Introduces Virtual Muse

The Prada Candy campaign series is realized by award-winning film director, screenwriter and producer, Nicolas Winding Refn.

10.22.21

Leonard Lauder To Win Legacy Award: Attend the Virtual DreamBall Tonight

Unilever's Esi Eggleston Bracey & Bershan Shaw will also be honored—the gala is free, and the online auction benefits Look Good Feel Better.

09.23.21

Cosmetics

Amorepacific Celebrates 76th Anniversary with Virtual Ceremony in the ‘Metaverse’

Amorepacific members around the world were invited to take part in the festival from their home or office.

09.07.21

Cosmetics

Fenty Beauty Introduces Virtual Try-On Capability

Consumers can now virtually try on over 400 shades of products across complexion, cheek, eye and lip categories on the brand’s website.

08.16.21

Fragrance Foundation Winners Announced During an Entertaining Virtual Celebration

The winners were announced during an exciting virtual event.

Marie Redding, Senior Editor 06.11.21

Jo Malone London Townhouse is Like a Virtual Store in the Metaverse

The award-winning interactive brand experience gives consumers a fun way to shop at home.

Marie Redding, Senior Editor 06.03.21

Cosmetics

APC Packaging Competes in Virtual Pitch Competition

WBENCPitch: Sustainability highlights the most innovative business solutions around sustainability across the WBENC network.

Charles Sternberg, Assistant Editor 05.19.21

CEW Goes Virtual with Annual State of the Beauty Industry Report

From makeup to fragrance, speakers place an emphasis on industry recovery, trends to watch—and top brands of the year.

Online Exclusives Nancy Jeffries, Contributor 02.23.21

CEW's 2020 Beauty Awards Mark Multi-Day Virtual Event

Beauty industry executives attended the entertaining virtual celebration hosted by Jill Kargman, writer and star of Bravo's Odd Mom Out—here's the play-by-play.

Online Exclusives Nancy Jeffries, Correspondent 11.19.20

Cosmetics

L’Oréal Paris Launches 'Virtual Makeup Line'

The ten new filters, called Signature Faces, works with Google Duo, Snapchat and Instagram -- take a look at the video below.

Beauty Packaging Staff 11.04.20

Cosmetics

NYSCC Goes Virtual 9/28—10-2 for An Exciting Week of Beauty

A new emphasis on packaging components and working with IoPP

Videos Beauty Packaging Staff

Fragrances

The Fragrance Foundation Awards Go Virtual, Here's All The Presenters, Winners & More

A look at the TFF Awards: Cher, Kim Kardashian West, Lionel Richie, Jason Wu, Frederic Malle -- plus fragrance industry executives celebrate, virtually.

Slideshows Marie Redding, Senior Editor 09.18.20

Cosmetics