Fsdemo, Inc. has launched a new app - SampleUP. It provides consumers with a way to find details about sampling events on their cell phone, and locations throughout the U.S. - beauty brands included.

The app was developed with technology by Droisys Inc. It provides a way for manufacturers and stores to promote the brands, and use free sample giveaways as an incentive to visit the store.

Fsdemo, Inc. Vice President Ava Wilson, explains: "Manufacturers and stores know this and are increasingly using sampling events which generate more sales, not only for the sampled product, but for other items in-store. Until now, consumers only found these events through sheer luck or coincidence and there was almost no way of truly knowing whether consumers actually liked the sampled product. SampleUP is going to change all that."

Photo: A screenshot from the app.