06.17.16
A new leading global beauty company may be on the rise. Revlon’s acquisition of Elizabeth Arden may even sideswipe some of the fanfare from Coty’s deal to take on dozens of P&G beauty brands this year.
Revlon, Inc. and Elizabeth Arden, Inc. have announced that they’ve signed a definitive agreement under which Revlon will acquire all of the outstanding shares of Elizabeth Arden for $14 per share in cash, representing an enterprise value for Elizabeth Arden of approximately $870 million.
By bringing together two highly complementary, iconic brand portfolios, Revlon will benefit from greater scale, an expanded global footprint, and a significant presence across all major beauty channels and categories, including the addition of Elizabeth Arden’s growing prestige skin care, color cosmetics and fragrances. The combination will leverage Revlon’s scale across major vendors and manufacturing partners, improving distribution and procurement. Cost synergies of approximately $140 million are expected to be achieved through the elimination of duplicative activities, leveraging purchasing scale, and optimizing the manufacturing and distribution networks of the combined company. The companies anticipate that they will achieve additional growth opportunities in both sales channels and geographies.
Revlon, Inc. and Elizabeth Arden, Inc. have announced that they’ve signed a definitive agreement under which Revlon will acquire all of the outstanding shares of Elizabeth Arden for $14 per share in cash, representing an enterprise value for Elizabeth Arden of approximately $870 million.
By bringing together two highly complementary, iconic brand portfolios, Revlon will benefit from greater scale, an expanded global footprint, and a significant presence across all major beauty channels and categories, including the addition of Elizabeth Arden’s growing prestige skin care, color cosmetics and fragrances. The combination will leverage Revlon’s scale across major vendors and manufacturing partners, improving distribution and procurement. Cost synergies of approximately $140 million are expected to be achieved through the elimination of duplicative activities, leveraging purchasing scale, and optimizing the manufacturing and distribution networks of the combined company. The companies anticipate that they will achieve additional growth opportunities in both sales channels and geographies.
