12.22.16
MAC Cosmetics has launched in India -- the brand is available exclusively on India's leading online beauty store Nykaa.com.
MAC is India's largest prestige beauty brand, and is part of ELCA Cosmetics Pvt Ltd, the wholly owned subsidiary of The Estée Lauder Companies Inc.
Clinique, Estée Lauder and Bobbi Brown brands also recently launched at Nykaa.
Nykaa says it anticipates to grow by ten times in luxury beauty sales through next year. Prestige brands are featured on the website in a specially designed 'Nykaa Luxe' section. In order to give customers an in depth understanding of the products, the store also hosts 'Luxe Letters' a blog featuring weekly inputs from industry leaders and experts.
"The Estée Lauder Companies India and M·A·C Cosmetics are delighted to partner with Nykaa.com. M·A·C is the prestige make-up leader in India and we are pleased to have further expanded our consumer reach to all our aspiring M·A·C consumers across India," said Rohan Vaziralli, General Manager and Country Head, India, Estée Lauder Companies.
"We are very excited to have the prestigious Estée Lauder collection of brands on Nykaa. There is an increasing premiumisation in our customers' beauty picks and with the reach of Nykaa, the best of beauty products will now be available throughout India. Interestingly, it's not only the urban consumer who has become more demanding - we see orders coming in from many smaller towns for luxury beauty products. These customers trust our offering and are not afraid to make the extra investment in their beauty regime," said Falguni Nayar, CEO & Founder, Nykaa.com.
MAC is India's largest prestige beauty brand, and is part of ELCA Cosmetics Pvt Ltd, the wholly owned subsidiary of The Estée Lauder Companies Inc.
Clinique, Estée Lauder and Bobbi Brown brands also recently launched at Nykaa.
Nykaa says it anticipates to grow by ten times in luxury beauty sales through next year. Prestige brands are featured on the website in a specially designed 'Nykaa Luxe' section. In order to give customers an in depth understanding of the products, the store also hosts 'Luxe Letters' a blog featuring weekly inputs from industry leaders and experts.
"The Estée Lauder Companies India and M·A·C Cosmetics are delighted to partner with Nykaa.com. M·A·C is the prestige make-up leader in India and we are pleased to have further expanded our consumer reach to all our aspiring M·A·C consumers across India," said Rohan Vaziralli, General Manager and Country Head, India, Estée Lauder Companies.
"We are very excited to have the prestigious Estée Lauder collection of brands on Nykaa. There is an increasing premiumisation in our customers' beauty picks and with the reach of Nykaa, the best of beauty products will now be available throughout India. Interestingly, it's not only the urban consumer who has become more demanding - we see orders coming in from many smaller towns for luxury beauty products. These customers trust our offering and are not afraid to make the extra investment in their beauty regime," said Falguni Nayar, CEO & Founder, Nykaa.com.
