01.03.17
High Ridge Brands has announced it has acquired Dr. Fresh LLC. Dr. Fresh is a leading provider of oral care products, including the Reach, Firefly and Dazzling White brands. Firefly has licensing deals that include the use of of the Star Wars, Spiderman and Hello Kitty characters for its kids' oral care products.
Shown above: Reach toothbrushes and an anti-cavity rinse by Reach and Firefly.
The transaction will extend High Ridge Brands' portfolio beyond its personal cleansing and hair care brands into the oral care category. The deal also broadens High Ridge Brands' global distribution platform.
High Ridge Brands is based in Stamford, CT, and its brands include Zest, White Rain, Alberto VO5, Coast, LA Looks, Zero Frizz, Rave, Salon Grafix and Thicker Fuller Hair.
James Daniels, President and CEO of High Ridge Brands, said "In today's economy, consumers are looking for ways to stretch their budgets without compromising quality and performance. The Dr. Fresh transaction will help further solidify our position as the "Champions of Value", providing our retail partners and the consumers they serve with innovative, benefit-rich personal care products at a compelling value. We are excited to welcome the Dr. Fresh team to the High Ridge Brands family."
Doug Corbett, Chief Executive Officer of Dr. Fresh and NPC Operating Partner, added, "Over the last four years, the MCP/NexPhase team has worked closely with Dr. Fresh's founder and Company management to achieve our mutual goal of building the largest independent branded oral care company through organic growth initiatives and strategic acquisitions. We believe the Company is poised for continued growth and success with High Ridge Brands."
Shown above: Reach toothbrushes and an anti-cavity rinse by Reach and Firefly.
The transaction will extend High Ridge Brands' portfolio beyond its personal cleansing and hair care brands into the oral care category. The deal also broadens High Ridge Brands' global distribution platform.
High Ridge Brands is based in Stamford, CT, and its brands include Zest, White Rain, Alberto VO5, Coast, LA Looks, Zero Frizz, Rave, Salon Grafix and Thicker Fuller Hair.
James Daniels, President and CEO of High Ridge Brands, said "In today's economy, consumers are looking for ways to stretch their budgets without compromising quality and performance. The Dr. Fresh transaction will help further solidify our position as the "Champions of Value", providing our retail partners and the consumers they serve with innovative, benefit-rich personal care products at a compelling value. We are excited to welcome the Dr. Fresh team to the High Ridge Brands family."
Doug Corbett, Chief Executive Officer of Dr. Fresh and NPC Operating Partner, added, "Over the last four years, the MCP/NexPhase team has worked closely with Dr. Fresh's founder and Company management to achieve our mutual goal of building the largest independent branded oral care company through organic growth initiatives and strategic acquisitions. We believe the Company is poised for continued growth and success with High Ridge Brands."
