Roberts Cosmetics+Containers has changed its name to Roberts Beauty. As a leading cosmetic industry supplier, the rebranding effort better conveys the company's expertise in providing turnkey solutions and customized designs.

The company's new logo is shown above, which is the existing "roberts" logo, plus an added contrasting font for the word "beauty." The company's new website has a modern look.

“We are pleased to mark this milestone in our evolution and success with an exciting new company name---Roberts Beauty” said Bret Hadley, CEO. “To commemorate our growth as a company and to better reflect the services we provide, a new company name is an essential expression of who we are today and an important indicator of our future aspirations," he adds.

The Company Began with Bullet Casings

The Roberts Container Corporation has an interesting history -- was born at the end of WWII, when Mrs. Roberts noticed a bullet casing that resembled a lipstick container. She and Mr. Roberts began purchasing retired ammunition molds and modifying them to create lipstick cases.

Since 1979, Roberts has provided clients with creative packaging solutions that make their brands unique. As time went on, turnkey products and formula development became a core part of the company’s services and further advanced the Roberts position as an industry leader in the rapidly changing and trend-charged beauty market.