Kim Kardashian West’s KKW Beauty focuses on products that are user-friendly — and easy to create the look flawless skin that will shine in a photo, in minutes. On March 23rd, KKW Beauty will debut a line of concealers — at 12 pm PST, the website states.

Kardashian West mentions the new concealers and tells Elle in the feature, At Home with Kim Kardashian West, “I’ve had the formulas for a while…but delayed their release by six months when the packaging wasn’t perfect.” (Kardashian West is featured on the cover of Elle's current issue.)

KKW Beauty only has a few different cosmetic products, in various shades of nude, which seems intentional -- to simplify your makeup routine. However, "simplified" doesn't mean boring. The brand's Creme Contour Stick and Creme Highlight Stick are both available in eight colors ranging from Light to Deep Dark. The Ultralight Beams collection includes high-shine powders and glosses in five colors, three of which are currently sold out. The Creme Liquid Lipstick collection looks just like Kylie’s lip gloss bottle — but it comes in four pretty shades of nude, which are sold as a set.

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Also revealed in the Elle interview — Kanye’s dream project is to create a more stylish deodorant. Kardashian-West says, “If Kanye had a dream project…it would be to make a Yeezy product line—like deodorant, every product you could imagine. He would redo them all; he hates how they look.” 

Photos above: top to bottom, Ultralight Beams gloss, Creme Contour Stick, Creme Liquid Lipstick set.