Ipsy has announced today revenues of over $500 million -- and "an armory of new innovations for its loyal subscriber base," according to a press release. 

Ipsy is the largest and most engaged beauty subscription in the world, and third largest subscription service after Amazon.

Founded in 2011, Ipsy reached profitability within its first six months, and has since garnered over three million monthly active subscribers.

The company aims to create real "experiences," bringing the community together to develop unique content that resonates with its members. Ipsy creates "experiential activations" hosted in local cities each month, and develops custom content at the company's 20,000 square foot studio in Los Angeles. 

Ipsy also leverages creators from virtually all walks of life who inspire individuality and self-expression.

Marcelo Camberos, co-founder and CEO, Ipsy, says, "When we started IPSY, we wanted to provide a platform for individuals to freely exchange ideas and connect with one another. It was about shifting the balance of power from one to many and democratizing what was a very authoritarian industry. We really listen and lean into our community, and we are incredibly proud to announce a new suite of features that were inspired by them."

Jennifer Goldfarb, co-founder and chairwoman, adds, "For us, personalization isn't just about delivering what you already know and love, it's about predicting your needs and anticipating your wants before you do. We leverage every single piece of feedback and datapoint available to evolve how we're able to delight our members and truly personalize their experience."

Photos: via Instagram/Ipsy