In May 2020, the Makeup Museum, at 94 Gansevoort St. in Meatpacking, Manhattan, will debut with “Pink Jungle: 1950s Makeup in America,” which will explore the entrepreneurs, icons and artifacts of the decade.

Erno Laszlo and makeup purveyor Alcone are founding sponsors of the exhibition. Tickets go on sale in March 2020 and an early access waitlist is currently live on the Makeup Museum's website.
 
"The Makeup Museum is a critical institution for the cultural landscape in New York because makeup has a 10,000-year history. There is so much that the Makeup Museum wants and has to explore," says Doreen Bloch, executive director and co-founder of the museum—also CEO of beauty research company Poshly Inc., and one of several industry veterans involved in the program. "The 1950s is a perfect time period for the Makeup Museum to start with in the debut exhibition because the 1950s is the birth of the modern cosmetics industry."
 
The Makeup Museum will create an immersive experience that presents vintage artifacts and robust educational information alongside aesthetic spaces and unique events. Brand sponsors of the Makeup Museum play a special role in presenting never-before-seen in public elements of makeup history, such as Erno Laszlo's collection of facial products used by Marilyn Monroe and Greta Garbo.

Gabriela Hernandez, co-founder of Bésame Cosmetics, is also a supporter, posting the news  on Instagram: "I have been involved with this project as an advisor for some time and we are finally going live with it. Please check it out and let me know what you think. Our mission is to educate, inspire and celebrate the history of makeup in all its forms."
 
Caitlin Collins, co-founder of the Makeup Museum, says, "We want to encourage the makeup community to come together in a big, meaningful way with both physical and digital touchpoints. Makeup is the past, present and future. Now is the time to make the Makeup Museum a reality."

The Makeup Museum is running a GoFundMe campaign to support its construction.  

IMAGE: Rendering of the new museum