Beauty Packaging Staff09.24.20
In late August, L’Oréal Travel Retail opened a new beauty concept at LaGuardia Airport in New York.
“This breakthrough and disruptive retail concept aims at providing the American frequent-traveler with truly memorable and convenient experiences,” commented managing director of L’Oréal Travel Retail Americas, Yannick Raynaud.
Known as the Beauty Hub and located in Terminal B, products from L’Oréal’s premium brands Lancôme, Armani, Yves Saint Laurent and Valentino, as well as IT Cosmetics and Urban Decay, are available. Color cosmetics from L’Oréal Paris and Maybelline New York can also be purchased.
A range of digital features are also integrated into the Beauty Hub, including ModiFace’s AI-powered virtual experience, which allows visitors to virtually try on makeup products and receive a personalized skin diagnosis.
“This newest offering, located in The Bowery Bay Shops, will provide passengers with the opportunity to shop some of the world’s most famous beauty brands,” said Stewart Steeves, CEO of LaGuardia Gateway Partners, the manager and developer of Terminal B. “The Beauty Hub, New York, is a fantastic addition to the new Terminal B, combining a best-in-class shopping experience with convenience for busy travelers.”
Image courtesy of L'Oréal.
