Actress, designer, author, host and (Real) housewife, Lisa Rinna is launching Rinna Beauty in November in collaboration with SEL Beauty.

The brand's debut product is Rinna’s Lip Icon kit, featuring different shades of lipstick, gloss and liner. The brand is vegan, paraben-free, and PETA-certified cruelty-free. 
 
“Rinna Beauty is me,” says Rinna. “It’s taking everything that I've ever known and learned in my life, whether I've been on camera or off. What’s great about Rinna Beauty is I don't have to fit into any mold. There's nothing holding me back from creating exactly what I love and what works for me. And then of course, the sky is the limit. I see Rinna Beauty as a true lifestyle brand.”
 
The Lip Icon Kit
 
The collection launches in November with Rinna’s “Lip Icon” lip kit, featuring lipstick, gloss and liner. The brand is introducing three nude shade kits -- “Birthday Suit,” “Legends Only,” and “No Apologies” -- that includes Rinna’s signature shades. 
 
“I’m starting out with a lip kit because I am the lip pioneer,” she says. “I get asked a lot what lip color I’m wearing and where people can find it. And I thought, ‘Why am I not doing this on my own?”
 
There will be three shades of lipstick (“Rosé All Day,” “Troublemaker” and “Pucker Up, B!tch”) and lip gloss (“No Filter,” “Dancing Queen” and “Guilty Pleasure”), and the “Notice Me” liner will be available within every kit. Rinna was intimately involved with every product, trying samples, tweaking formulas, testing colors, textures and how long they last
 
“We had to go through a few iterations,” Rinna says. “I'm very specific about what I like. I know exactly the lip gloss and the consistency and the texture. Does it have fragrance, does it not? Does it have a taste, does it not? And I will say that, when you really want something and you know what you want, the more specific you are, the better.”
 
Rinna Beauty will expand its collection in 2021 with new beauty products, to be announced.