Beauty Packaging Staff11.13.20
GilletteLabs has announced a new holiday campaign, 'Warm Up the Holidays,' to promote its Heated Razor. The brand is partnering with five small businesses to help lend their support during the holiday season.
For each pairing, GilletteLabs created a limited-edition gifting bundle sold as a free gift-with-purchase, exclusively at Art of Shaving. See Art of Shaving's post below.
Falguni Desai, marketing vice president, GilletteLabs, says, "Recognizing this year has been taxing for all businesses, we want to offer help, support and most importantly, warmth to small firms who have faced challenges this year, especially as they wrap up the year."
Desai continues, "The holiday season is being reimagined for consumers, and one of our major priorities is to help these partners that are close to us and share our same values in any way we can."
GilletteLabs chose each small business partner because they are leaders and innovators in their own category. The partners include:
- ANYON Atelier - A home decor boutique and art gallery located in San Francisco. The shop and design firm is known for its carefully curated art, furnishings, and accessories from globally recognized artisans, including the LA-based JFM Machine Studio, which makes functional decorative objects in brass.
- BLK & Bold – This Black-owned specialty coffee and tea brand has turned the daily ritual of enjoying a cup of coffee and tea into a means of giving back by pledging 5 percent of its profits to initiatives aligned to sustaining youth programming, enhancing workforce development, and eradicating youth homelessness.
- Embr – Using unique technology, Embr is a one-step solution that leverages the body's natural response to temperature, cooling down or warming up with a click of a button to help you feel more comfortable, wherever you are.
- LAFCO New York – This New-York-based luxury fragrance and home brand creates essential-oil based candles, diffusers and hand soaps.
- Naked Cashmere – This DTC brand is known for high-quality cashmere accessories and apparel, including sweaters, jumpsuits and blankets.
Where & When Will The Gift Bundles Be Available?
Each gifting bundle will drop one at a time, in 3-5 day intervals. The first one is launching on November 11th. See Art of Shaving's post below.Gillette, which is owned by P&G, will also host consumer giveaways—and GilletteLabs will leverage social media influencers to promote the bundles.
Each Heated Razor gift set will retail for $200, which is the price of the razor set, not including the free gifts from partner companies.
More About GilletteLabs' Heated Razor
GilletteLabs' Heated Razor is a first-of-its-kind high-tech razor that features a premium-grade aluminum zinc handle and five blades, which Gillette says are its "thinnest and finest."It features an innovative warming bar that heats up within a second. It made Time's Best Inventions list.
