Beauty Packaging Staff01.12.21
Hero Cosmetics Inc. has received a significant minority growth investment from Aria Growth Partners, a consumer-focused private equity firm. The investment will enable Hero to fuel continued growth, product innovation and expanded distribution of its skincare products.
Co-founded in 2017 by Ju Rhyu, Dwight Lee and Andrew Lee, Hero Cosmetics is a functional skincare brand focused on acne breakouts. According to the company, consumer adoption has been swift driving revenue growth by over 300% in 2020 alone. The brand expects over $80 Million of retail revenue in 2021.
"Ju, Dwight and Andy are tremendous entrepreneurs, and it shows in the quality of the brand and business they've created and the extraordinary growth they've achieved. We are thrilled to be their partners," said Trevor Nelson, a partner at Aria Growth Partners.
"Fortunately, we have been profitable since year-1 and were in a position to choose a partner for their strategic value-add to help take the company to the next level. That's exactly what we found with Aria Growth Partners, and we are thrilled to work with Trevor and Jackie to turn Hero into the #1 functional skincare brand," said Ju Rhyu.
Partnership with Target
In addition to DTC and Amazon, Hero has built a partnership with Target where it has rapidly expanded its assortment and shelf presence. Later this month, Hero will launch Clear Collective, a 3-step blemish prevention system targeting the root causes of acne and blemishes.
The line will be available exclusively at Target and on the brand's own website. "Part of our mission at Hero is to help people reclaim their skin confidence by bringing game-changing, effective, innovation to acne care at accessible price points," Rhyu stated.
Hero products including its Mighty Patch line can now be found nationwide at Target, Ulta, CVS, Amazon, Anthropologie and Urban Outfitters and at herocosmetics.us.
Co-founded in 2017 by Ju Rhyu, Dwight Lee and Andrew Lee, Hero Cosmetics is a functional skincare brand focused on acne breakouts. According to the company, consumer adoption has been swift driving revenue growth by over 300% in 2020 alone. The brand expects over $80 Million of retail revenue in 2021.
"Ju, Dwight and Andy are tremendous entrepreneurs, and it shows in the quality of the brand and business they've created and the extraordinary growth they've achieved. We are thrilled to be their partners," said Trevor Nelson, a partner at Aria Growth Partners.
"Fortunately, we have been profitable since year-1 and were in a position to choose a partner for their strategic value-add to help take the company to the next level. That's exactly what we found with Aria Growth Partners, and we are thrilled to work with Trevor and Jackie to turn Hero into the #1 functional skincare brand," said Ju Rhyu.
Partnership with Target
In addition to DTC and Amazon, Hero has built a partnership with Target where it has rapidly expanded its assortment and shelf presence. Later this month, Hero will launch Clear Collective, a 3-step blemish prevention system targeting the root causes of acne and blemishes.
The line will be available exclusively at Target and on the brand's own website. "Part of our mission at Hero is to help people reclaim their skin confidence by bringing game-changing, effective, innovation to acne care at accessible price points," Rhyu stated.
Hero products including its Mighty Patch line can now be found nationwide at Target, Ulta, CVS, Amazon, Anthropologie and Urban Outfitters and at herocosmetics.us.
