Charles Sternberg, Assistant Editor02.03.21
St.Tropez, a premium self-tanning brand, has appointed beauty icon, supermodel and entrepreneur Ashley Graham as its new global brand ambassador.
In her new role, Graham will lend her voice to the brand, headlining their motivational "You Set the Tone" brand campaign.
"I'm so excited to be working with St.Tropez as the new face of their iconic brand. St.Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural looking glow year round,” Graham commented. “I couldn't be more proud to partner with St.Tropez to kick off a brighter tone for 2021."
St.Tropez Self Tan Express Bronzing Mousse & St.Tropez Self Tan Purity Face Mist
New Campaign
Working closely with the brand over the last year on the partnership, Graham now begins her role leading the St.Tropez 'You Set the Tone' Campaign, which encourages everyone to glow with confidence.
Ashley will lead the campaign with the rest of the global tanning tribe of celebrity fans, tanning experts, influencers, professionals and social communities. Graham's first in-store campaign image will hit Ulta stores this month with more exciting content set to follow on the brand's social channels.
Jacqueline Burchell, St.Tropez's Global EVP of marketing & product development said "We're absolutely thrilled that Ashley Graham has chosen to work with us. We've been long-time fans of her positive spirit and motivational work to raise confidence and self-belief in everyone across the world. Ashley has an authentic relatability that appeals to many globally; she's a busy working mom, a successful businesswoman and a natural beauty who many truly admire.
“St.Tropez and Ashley share the same ethos and attitude so we're so excited to bring such a positive energy to our brand and ultimately our customers. For so many people, tanning isn't about how it makes you look, it's how it makes them feel and we know that self-care, feeling good and looking after yourself is so important, especially with what we are all going through right now. There is no better advocate to bring to life and drive our You Set The Tone ethos. We can't wait for everyone to finally see what we have been working on together."
St.Tropez is available at Ulta, Sephora, Amazon, and leading prestige retailers.
In her new role, Graham will lend her voice to the brand, headlining their motivational "You Set the Tone" brand campaign.
"I'm so excited to be working with St.Tropez as the new face of their iconic brand. St.Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural looking glow year round,” Graham commented. “I couldn't be more proud to partner with St.Tropez to kick off a brighter tone for 2021."
St.Tropez Self Tan Express Bronzing Mousse & St.Tropez Self Tan Purity Face Mist
New Campaign
Working closely with the brand over the last year on the partnership, Graham now begins her role leading the St.Tropez 'You Set the Tone' Campaign, which encourages everyone to glow with confidence.
Ashley will lead the campaign with the rest of the global tanning tribe of celebrity fans, tanning experts, influencers, professionals and social communities. Graham's first in-store campaign image will hit Ulta stores this month with more exciting content set to follow on the brand's social channels.
Jacqueline Burchell, St.Tropez's Global EVP of marketing & product development said "We're absolutely thrilled that Ashley Graham has chosen to work with us. We've been long-time fans of her positive spirit and motivational work to raise confidence and self-belief in everyone across the world. Ashley has an authentic relatability that appeals to many globally; she's a busy working mom, a successful businesswoman and a natural beauty who many truly admire.
“St.Tropez and Ashley share the same ethos and attitude so we're so excited to bring such a positive energy to our brand and ultimately our customers. For so many people, tanning isn't about how it makes you look, it's how it makes them feel and we know that self-care, feeling good and looking after yourself is so important, especially with what we are all going through right now. There is no better advocate to bring to life and drive our You Set The Tone ethos. We can't wait for everyone to finally see what we have been working on together."
St.Tropez is available at Ulta, Sephora, Amazon, and leading prestige retailers.
