WWP Beauty, a full-service supplier to the global beauty industry, has partnered with Scentinvent Technologies to disrupt the fragrance space with a new experience for the senses: an ultra-portable and convenient solid format.

The clear, solid texture melts onto the skin with a velvety soft finish and is enriched with ingredients that offer hydration, soothing and antioxidant benefits. The proprietary formulation is the first solid fragrance format on the market to combine fragrance with color and ingredients that are good for the skin, and that are 100% alcohol free.
 
The packaging solutions include a double-ended stick, and two roll-on products with specifically designed technology that makes it easy to apply the product onto the neck.
 
Josh Kirschbaum, CEO of WWP Beauty said, "The Es·sence Collection powered by Scentinvent Technologies truly is the future of fragrance. Our company could not be prouder to partner with the award-winning creators and entrepreneurs of Scentinvent Technologies, Abby Wallach and Caroline Fabrigas, to bring this female-led innovation to beauty brands globally. We know this product is going to disrupt the fragrance industry and empower brands to offer a new, fresh way to let their consumers experience fragrance unlike never before". 
 
"We are thrilled to have the full support of Josh and the WWP Beauty team to capitalize on our many years of work in perfecting our Scentinvent Technologies innovations to bring them to the beauty industry on a global scale," said Abby Wallach and Caroline Fabrigas, co-founders of Scentinvent Technologies, LLC. 
 
WWP Beauty is bringing The Es·sence Collection to the market in the form of three unique collections. Each collection has been designed to target a specific sector of the beauty industry, showcasing how brands in every space can play with color, packaging, and fragrance to further innovate their brands and offerings to their end consumers.
 
WWP Beauty's three collections are divided by a unique scent story and innovative packaging to showcase the company's capabilities in this new sector of the fragrance industry. 

How can a brand benefit?

WWP will supply the new collection, turnkey. "This technology can incorporate a brand's custom fragrance, or they can choose to formulate their own fragrance into the trade-secreted solid format technology— and choose from one of our new package delivery systems," says Kirschbaum.