Charles Sternberg, Assistant Editor03.12.21
Item Beauty, co-founded by TikTok star and actress Addison Rae, is expanding into the skin care category.
"When I launched Item, I knew that I wanted it to expand into skincare so we could create products that were effective, clean and easy to use," explained Rae. "Makeup and skin care go hand in hand in my mind. My goal with our debut skin care line was to make it a great first step for young people and easy to use, starting with cleansers and moisturizers for all types of skins."
Item Beauty's premium formulas are totally free of synthetic fragrance, sulfates, parabens, phthalates and mineral oil. Suitable for all skin types at an accessible price point, the launch collection features four essentials including:
Item Beauty is available on ItemBeauty.com, and is sampled through Madeby Collective's sister brand IPSY via its Glam Bag.
"When I launched Item, I knew that I wanted it to expand into skincare so we could create products that were effective, clean and easy to use," explained Rae. "Makeup and skin care go hand in hand in my mind. My goal with our debut skin care line was to make it a great first step for young people and easy to use, starting with cleansers and moisturizers for all types of skins."
Item Beauty's premium formulas are totally free of synthetic fragrance, sulfates, parabens, phthalates and mineral oil. Suitable for all skin types at an accessible price point, the launch collection features four essentials including:
- Fast Pass: AHA Gel Cleanser ($18) - This skin-balancing cleanser removes daily grime. Botanical extracts like aloe leaf and cabbage rose flower help soothe and calm, while a blend of natural AHAs add bonus brightening benefits. Sodium hyaluronate helps lock in moisture.
- Slick Type: Replenishing Cleansing Balm and Makeup Melter ($20) - This scoopable cleansing balm melts away makeup and dirt without stripping skin. Enriched with natural emollients including olive fruit oil, grape seed oil and rosehip oil to replenish skin with essential moisture.
- Lite Sauce: Balancing Gel Moisturizer ($20) - This lightweight gel moisturizer hydrates and balances skin with glycerin, tiger grass extract, murumuru butter and ceramides to replenish natural moisture without clogging pores or leaving any greasy feels.
- Overdew: Xtra Intensive Moisturizer ($20) - This fast-absorbing, luxe moisturizer hydrates without leaving any stickiness. Tiger grass extract, argan oil, murumuru butter and magnolia berry extract moisturize.
Item Beauty is available on ItemBeauty.com, and is sampled through Madeby Collective's sister brand IPSY via its Glam Bag.
