06.22.21
Hawaiian Tropic, an Edgewell Personal Care brand, wants to remind the 100 million dog owners in the US to wear sunscreen while out for a walk.
As a reminder, Hawaiian Tropic is giving away doggy bags for free—and they smell like summer. The coral-colored poop bags are infused with Hawaiian Tropic's iconic tropical scent. Consumers will also receive coupons for a range of Hawaiian Tropic SPF products.
Anastasia Tobias, head of marketing, Sun, Edgewell Personal Care, says, "Infusing the Hawaiian Tropic scent, which is synonymous with warm, sunny days, into dog poop bags is a fun way to remind people that sunscreen isn't just for the beach."
It only takes 15 minutes while walking your dog in the sun, for the UV rays to harm your skin, Hawaiian Tropic posted on IG.
More than half of Gen Z and Millennials reported having a dog last year, an increase of almost seven million new dog owners from the year prior, due to the pandemic. Only about 16% of Gen Z and Millennial dog owners saying they wear sunscreen regularly.
Hawaiian Tropic's new Silk Hydration SPF Mist is shown.
