Innersense Organic Beauty, a clean beauty brand that is also a certified B Corp., is proudly announcing its new status—Climate Neutral Certified.

The beauty brand is partnering with the nonprofit organization Climate Neutral to measure and offset its carbon footprint, while also reducing its emissions over time.

Innersense Organic Beauty is achieving carbon neutrality by:

• Reducing emissions in its operations and supply chain
• Investing in third-party verified projects that reduce carbon in the atmosphere

The Climate Neutral label indicates that a brand is committed to taking immediate steps on climate action and helps consumers choose brands with net zero carbon emissions. 

Taking Steps

Innersense Organic Beauty is committed to lowering its emissions by using 100% renewable energy to manufacture its products and reducing reliance on air freight. As a 1% for the Planet member, the brand is also investing in approved projects to help offset their emissions.

Currently, Innersense supports a project that helps rural communities in Sichuan, China create adequate waste management systems. Another project that collects landfill gas from the Hernando County Northwest Landfill in Brooksville, Florida to help reduce methane emissions.

Greg Starkman, founder of Innersense Organic Beauty, says, "Over the past year, we have worked hard to assess our climate impact at every level of our operations and identified areas where we can improve energy efficiency and take additional steps to reduce harmful emissions."

He continues, "We are excited to stand with other Climate Neutral certified brands to collectively address the threat of climate change and invest in clean, renewable energy."

Austin Whitman, CEO, Climate Neutral, says, "Climate Neutral Certified brands are leading the global shift to a net-zero economy...Our label helps consumers identify these brands. It's a recognizable and trusted symbol that turns everyday purchases into meaningfully positive climate action."

Climate Neutral says that globally, zero net carbon emissions are needed by 2050 to limit the worst effects of climate change. 

The organization is encouraging all companies to take the lead on tackling climate change, while holding them accountable to long term impact through emission reductions.

Related: Take a look at what other beauty brands are doing to mitigate climate change.

Continue the Sustainability Conversation

Take a look at 'The Future of Sustainable Packaging,' for insights from beauty brands and packaging designers.

We also asked packaging suppliers the same questions—and here's what they had to say about sustainability as it relates to beauty packaging, in "A Sustainable Beauty Conversation: Suppliers Speak Out."

In other recent news, L'Oreal plans to launch the 'Bottle of the Future' in 2025, and the Honest Company redesigned its beauty line and explains its new sustainable packaging initiative.