08.17.21
Drunk Elephant is launching a new version of its award-winning vitamin C serum: C-Firma Day Serum, timed to coincide with the launch of the new @DrunkElephant TikTok channel.
Drunk Elephant founder Tiffany Masterson designed the new “C-Firma Fresh” with l-ascorbic acid, the most effective form of vitamin C, separated in powder form from the liquid serum, which the customer will mix together before the first use. Separating out the l-ascorbic acid means the customer is getting the most potent and bioavailable version of vitamin C and keeps the serum fresher longer.
Once mixed, the C-Firma Fresh formula contains its original powerful antioxidant complex of 15% l-ascorbic acid, 0.5% ferulic acid, and 1% vitamin E to reveal a brighter, firmer, and more even-looking complexion. C-Firma Fresh helps to enzymatically dissolve surface dead skin cells as it hydrates and soothes, thanks to pumpkin ferment extract and sodium hyaluronate crosspolymer.
The newly vegan formula is packaged in an airless vacuum-pumped container, meaning it never touches the air once activated, and has a longer shelf life of three years unopened/unmixed, and at least six months after mixing. The result is a noticeably diminished appearance of signs of aging and photodamage – replaced by a healthy radiance and luminosity.
The TikTok Launch
Drunk Elephant says it will use TikTok to educate on its ingredient-elimination philosophy, introduce new products, such as C-Firma Fresh Day Serum and bring together fans.
“I am so excited to see the Drunk Elephant community try out the reformulated C-Firma Fresh on TikTok! I can’t wait to engage with new followers and continue to connect with our current followers,” says Masterson. “My hope is that our TikTok channel will be a place where people can share their skincare journeys, show the skin benefits of using Drunk Elephant, and get a glimpse of what we call the Drunk break.”
More than 35 million #drunkelephant tags were circulating on TikTok prior to the launch of the official channel. From the beginning, Tiffany used social media to connect to her consumers, growing the brand’s Instagram channel from 245,000 followers in 2018 to well over one million by 2020.
Drunk Elephant’s new C-Firma Fresh Day Serum is available now for purchase on drunkelephant.com; and in the fall at sephora.com and in Sephora doors.
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Drunk Elephant founder Tiffany Masterson designed the new “C-Firma Fresh” with l-ascorbic acid, the most effective form of vitamin C, separated in powder form from the liquid serum, which the customer will mix together before the first use. Separating out the l-ascorbic acid means the customer is getting the most potent and bioavailable version of vitamin C and keeps the serum fresher longer.
Once mixed, the C-Firma Fresh formula contains its original powerful antioxidant complex of 15% l-ascorbic acid, 0.5% ferulic acid, and 1% vitamin E to reveal a brighter, firmer, and more even-looking complexion. C-Firma Fresh helps to enzymatically dissolve surface dead skin cells as it hydrates and soothes, thanks to pumpkin ferment extract and sodium hyaluronate crosspolymer.
The newly vegan formula is packaged in an airless vacuum-pumped container, meaning it never touches the air once activated, and has a longer shelf life of three years unopened/unmixed, and at least six months after mixing. The result is a noticeably diminished appearance of signs of aging and photodamage – replaced by a healthy radiance and luminosity.
The TikTok Launch
Drunk Elephant says it will use TikTok to educate on its ingredient-elimination philosophy, introduce new products, such as C-Firma Fresh Day Serum and bring together fans.
“I am so excited to see the Drunk Elephant community try out the reformulated C-Firma Fresh on TikTok! I can’t wait to engage with new followers and continue to connect with our current followers,” says Masterson. “My hope is that our TikTok channel will be a place where people can share their skincare journeys, show the skin benefits of using Drunk Elephant, and get a glimpse of what we call the Drunk break.”
More than 35 million #drunkelephant tags were circulating on TikTok prior to the launch of the official channel. From the beginning, Tiffany used social media to connect to her consumers, growing the brand’s Instagram channel from 245,000 followers in 2018 to well over one million by 2020.
Drunk Elephant’s new C-Firma Fresh Day Serum is available now for purchase on drunkelephant.com; and in the fall at sephora.com and in Sephora doors.
@drunkelephant All 👀 on C-Firma Fresh Day Serum. ##drunkelephant
♬ Crowd Cheers - Johnny Buchanan
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A new study by Skincare Hero has unveiled the hottest skin care brands on TikTok.
