01.20.22
Marc Rey has been appointed as chief executive officer of clean beauty brand Beautycounter, effective February 1, 2022.
Founder, Gregg Renfrew, will serve as the company's executive chair and chief brand officer. In partnership with Renfrew, Rey will focus on operationalizing Beautycounter's mission to lead and define the future of the global beauty industry, further accelerating its strategic initiatives by increasing brand awareness as well as bolstering the company's innovative, integrated, omnichannel business model.
In her new role, Renfrew will expand her work on areas that remain critical to Beautycounter's mission — and to the industry overall — including community engagement and empowerment, brand innovation and awareness, and social mission and advocacy.
"As the Founder of Beautycounter, my focus is on the future of our company to ensure we continue to lead our industry toward a better place. Marc is aligned with my ambitious vision for Beautycounter and our continued role in defining the industry's evolution," said Renfrew. "His track record of scaling and optimizing businesses, proven ability to develop talented teams, and commitment to changing beauty for the better make him a natural fit as we continue to pursue long-term growth and expansion."
"I am thrilled to join Gregg and her team at Beautycounter, the undeniable pioneer of clean beauty. Under Gregg's leadership, the company has led widespread industry transformation and a movement that continues to gain momentum," commented Rey. "I look forward to working with Gregg to build on the success the company has achieved over the past decade, and to execute a business strategy that will set us up for continued growth and impact in the decades to come."
Prior to joining Shiseido in 2015, he was senior vice president of Coty North America, and President of IDC at L'Oréal USA. Throughout his career, Rey has demonstrated an ability to scale companies experiencing rapid growth and to operationalize a larger mission. At Beautycounter, Rey will focus on furthering Beautycounter's mission by continuing to evolve its omnichannel strategy and identifying new opportunities that unlock the company's potential.
Founder, Gregg Renfrew, will serve as the company's executive chair and chief brand officer. In partnership with Renfrew, Rey will focus on operationalizing Beautycounter's mission to lead and define the future of the global beauty industry, further accelerating its strategic initiatives by increasing brand awareness as well as bolstering the company's innovative, integrated, omnichannel business model.
In her new role, Renfrew will expand her work on areas that remain critical to Beautycounter's mission — and to the industry overall — including community engagement and empowerment, brand innovation and awareness, and social mission and advocacy.
"As the Founder of Beautycounter, my focus is on the future of our company to ensure we continue to lead our industry toward a better place. Marc is aligned with my ambitious vision for Beautycounter and our continued role in defining the industry's evolution," said Renfrew. "His track record of scaling and optimizing businesses, proven ability to develop talented teams, and commitment to changing beauty for the better make him a natural fit as we continue to pursue long-term growth and expansion."
"I am thrilled to join Gregg and her team at Beautycounter, the undeniable pioneer of clean beauty. Under Gregg's leadership, the company has led widespread industry transformation and a movement that continues to gain momentum," commented Rey. "I look forward to working with Gregg to build on the success the company has achieved over the past decade, and to execute a business strategy that will set us up for continued growth and impact in the decades to come."
About Marc Rey
Rey joins Beautycounter after most recently serving as CEO and global chief growth officer of Shiseido Americas. He successfully led a portfolio of global brands, including NARS, bareMinerals, Drunk Elephant, and Laura Mercier, with a particular emphasis on the digital and technological development of the group.Prior to joining Shiseido in 2015, he was senior vice president of Coty North America, and President of IDC at L'Oréal USA. Throughout his career, Rey has demonstrated an ability to scale companies experiencing rapid growth and to operationalize a larger mission. At Beautycounter, Rey will focus on furthering Beautycounter's mission by continuing to evolve its omnichannel strategy and identifying new opportunities that unlock the company's potential.
