Clean beauty brand Beautycounter has appointed Kara Trousdale as its chief commercial officer to accelerate the next phase of the company's growth.
 
Trousdale brings deep experience in retail and supply chain to Beautycounter, and will be responsible for overseeing and innovating Beautycounter's omnichannel model.
 
"As a long-time customer and admirer of the business, I am thrilled to join Beautycounter as chief commercial officer," said Trousdale. "It's an exciting time to work in beauty. Consumers are demanding safer products and greater transparency, and Beautycounter is leading on both fronts. I'm honored to have the opportunity to help grow this mission-driven business that puts the health of its consumers and the planet first."
 
In partnership with the Executive Leadership Team, Trousdale will focus on scaling the retail, e-commerce, field, and partnerships channels to further Beautycounter's mission to get safer products into the hands of everyone. Trousdale's arrival comes at a pivotal period in the company's growth. Beautycounter was valued at $1 billion in April of 2021 as part of its partnership with The Carlyle Group, and Marc Rey was appointed as chief executive officer in February as founder Gregg Renfrew stepped into a new role as executive chair to deepen her focus on advocacy, community engagement and brand innovation.

Experience

Trousdale joins Beautycounter following a nearly eight-year tenure at Amazon, where she most recently served as chief marketing officer for Amazon Fashion. In this role, she was responsible for elevating and activating consumer engagement around Amazon's fashion brands, as well as building and scaling emerging businesses and retail customer experiences. Prior to that, Trousdale held leadership positions at Amazon Grocery and Personal Care, as well as Supply Chain and Private Brands.
 
"Kara is an exceptional business strategist with an impressive track record of growing brands, having a deep, nuanced understanding of the needs of the modern consumer," said Marc Rey. "She will be an incredible asset to our team as we continue to accelerate the growth of the business."
 
"Kara's innovative approach to brand expansion coupled with her passion for Beautycounter's mission make her the perfect fit for the Chief Commercial Officer role," added Gregg Renfrew. "I look forward to working closely with Kara in this next phase of our growth."