07.03.24
In anticipation of World Skin Health Day on July 8, CeraVe has revealed new survey data that reinforces the need for more skin health education and exposes the barriers that prevent American adults from receiving proper care and treatment.
CeraVe has partnered with the International League of Dermatological Societies (ILDS) and the International Society of Dermatology (ISD) to increase awareness, education, and access to skin health in underserved communities.
The survey included 1,000 adults in the U.S. of which 80% experienced skin concerns, but only 40% reported visiting a dermatologist once a year.
Tom Allison, Senior Vice President of Medical Dermatology Marketing at L'Oréal, commented,
"CeraVe is committed to increasing access to therapeutic skincare for all people, particularly those in underserved communities where there is a real gap in access to skin health resources. We work alongside our partners who are leading change, like the NAFC, ILDS, and ISD, by offering training, mentorship, grants, and in-kind products to help close this skin health gap and ensure everyone can access the care that they need."
CeraVe is sponsoring events in North America, Argentina, Malta, Tanzania, Nepal, and Australia that are driving education around the importance of equitable skin care access and helping to connect dermatologists with patients most in need. Activations in each country include training frontline hospital workers, advocacy outreach to local government, and specialty care offerings for patients experiencing various skin health conditions.
In the United States, CeraVe has called upon dermatologists to act by becoming a "Derm Changemaker" by offering free skin checks in their local communities.
Through the brand's existing partnership with the National Association of Free and Charitable Clinics (NAFC), CeraVe and NAFC are welcoming dermatologists on July 8 in select clinics nationwide to make skincare more accessible through free skin checks and screenings.
CeraVe is also offering educational training to the clinic volunteers at skin check clinics.
At the Brooklyn Free Clinic at The University Hospital of Brooklyn, consumers can visit for free skin check appointments, skin health education, and fun games and prizes.
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