07.03.24
USA Basketball has partnered with Glossier to serve as an Official Beauty Partner of the Women’s National Team. This is the first USA Basketball partnership exclusive to the USA Women's National Team program since 1996.
Kyle Leahy, CEO of Glossier, said,
"We're excited to build on our long-running partnership with the WNBA and bring it to new heights with USA Basketball. There's been a long-standing notion that beauty and sports don't mix, and this partnership underscores the fact that that's simply not true. The USA Women's National Team is full of inspiring athletes with stories to tell both on and off the court, we are thrilled to shine a light on them."
Glossier will gift the 2024 USA Basketball Women's National Team with skincare, makeup, and beauty products for their travel to Europe this summer. Glossier will be present at the USA Basketball exhibition game in London on July 23rd.
The partnership will also entail social media content, out-of-home advertising, and community engagement moments to go live this summer.
This partnership also marks the first-ever official beauty partner in USA Basketball history.
Women's National Team director Briana Weiss, said, "It's an important time for women's basketball in our country. The USA Basketball-Glossier partnership is further proof of the growth of our sport and interest in our team.”
The USA Women's National Team has medaled every Olympics in which it has participated, dating back to a silver medal in 1976. In total, the USA owns nine gold medals, one silver, and one bronze. At the 2024 Paris Olympics, the team will compete for its tenth gold medal.
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