08.20.24
Maybelline New York has become the first-ever TCS New York City Marathon cosmetics partner.
Jessie Feinstein, Senior Vice President of Marketing at Maybelline New York, said,
“Maybelline New York is thrilled to partner with New York Road Runners and be the first makeup brand ever to sponsor the TCS New York City Marathon. This year, we're excited to champion this mission in collaboration with our Brave Together program, providing long-term support to those facing anxiety and depression worldwide. It’s a perfect nod to our New York City roots and the endurance of our high-performance makeup. As we tackle the 26.2-mile challenge, we’re proud to demonstrate how Maybelline products withstand the endurance a marathon requires —proving they can handle the ultimate test, just like the resilient spirit of New York.”
Maybelline will bring people together through their first-ever Maybelline Run Club and cosmetic products at the TCS New York City Marathon as they aim to leverage the sport of running to destigmatize the conversation around mental health.
At the 2024 TCS New York City Marathon, Maybelline will have brand activations, a cheer zone along the course, and social and digital engagement, including promotion of their partnership on the NYRR Set the Pace podcast.
As part of their commitment to mental health, members of the Maybelline Run Club, will run the TCS New York City Marathon on Team Maybelline in partnership with the National Alliance on Mental Illness (NAMI), including actress Claire Holt, television host and multimedia personality Tayshia Adams, model Haley Kalil, and celebrity makeup artist Karen Sarahi Gonzalez.
Christine Burke, New York Road Runners Senior Vice President of Strategic Partnerships and Runner Products,
“We are excited to partner with Maybelline New York to reach new communities, prioritize mental wellbeing, and transform lives through running. Both New York Road Runners and Maybelline are strong supporters of mental health and wellness, and through our collaboration we can help break down barriers for people and serve as a community resource for runners.”
The TCS New York City Marathon is one of 60 adult and youth races hosted annually by Nonprofit New York Road Runners.
The 2024 TCS New York City Marathon will take place Sunday, November 3, drawing more than 50,000 runners from around the world to the iconic five-borough course.
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Jessie Feinstein, Senior Vice President of Marketing at Maybelline New York, said,
“Maybelline New York is thrilled to partner with New York Road Runners and be the first makeup brand ever to sponsor the TCS New York City Marathon. This year, we're excited to champion this mission in collaboration with our Brave Together program, providing long-term support to those facing anxiety and depression worldwide. It’s a perfect nod to our New York City roots and the endurance of our high-performance makeup. As we tackle the 26.2-mile challenge, we’re proud to demonstrate how Maybelline products withstand the endurance a marathon requires —proving they can handle the ultimate test, just like the resilient spirit of New York.”
Maybelline will bring people together through their first-ever Maybelline Run Club and cosmetic products at the TCS New York City Marathon as they aim to leverage the sport of running to destigmatize the conversation around mental health.
At the 2024 TCS New York City Marathon, Maybelline will have brand activations, a cheer zone along the course, and social and digital engagement, including promotion of their partnership on the NYRR Set the Pace podcast.
As part of their commitment to mental health, members of the Maybelline Run Club, will run the TCS New York City Marathon on Team Maybelline in partnership with the National Alliance on Mental Illness (NAMI), including actress Claire Holt, television host and multimedia personality Tayshia Adams, model Haley Kalil, and celebrity makeup artist Karen Sarahi Gonzalez.
Christine Burke, New York Road Runners Senior Vice President of Strategic Partnerships and Runner Products,
“We are excited to partner with Maybelline New York to reach new communities, prioritize mental wellbeing, and transform lives through running. Both New York Road Runners and Maybelline are strong supporters of mental health and wellness, and through our collaboration we can help break down barriers for people and serve as a community resource for runners.”
The TCS New York City Marathon is one of 60 adult and youth races hosted annually by Nonprofit New York Road Runners.
The 2024 TCS New York City Marathon will take place Sunday, November 3, drawing more than 50,000 runners from around the world to the iconic five-borough course.
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