New categories, an updated presentation format with DJs providing music, and supplier differentiation distinguished the 25th Annual Cosmetic Executive Women (CEW) Beauty Awards, held May 17.

On the supply side, Kobo took honors in the CEW and New York Society of Cosmetic Chemists (NYSCC) award collaboration; and an open stage, sans dais, featuring DJ twins, Angel and Dren, lent a celebratory vibe to the ballroom at New York’s Hilton.

Scroll down for the complete list of winners.

Jill Scalamandre, Chair, CEW, described the day’s event as “the beauty industry’s signature platform,” noting the addition of expanded indie, wellness, and influencer categories. “This year, we have no dais, but we have invited two DJs to shake it up a bit,” she said, introducing Angel and Dren, who held court center stage as the afternoon unfolded.
    
The CEW Beauty Awards luncheon recognizes the year’s most innovative new beauty products. This year, winners were named across 46 categories, and drawn from more than 1,000 entries, representing 500 brands.

The event drew more than 1,100 people to the venue, and sponsors included Firmenich, Arcade Beauty, QVC, Beauty Inc, Financo, DSM, kdc/one, CVS Pharmacy, MM.Lafleur, YouCam Makeup, Albéa, RPG, Anisa, MaCher, RpR Marketing, Amazon Beauty, Unilever, P&G Beauty, Nielsen, Cosmoprof, New York Society of Cosmetic Chemists, Consultancy Media, Suite K, Pims, WWD, Moblty, Preen.me, NPD, and Ernst & Young.

Influencers, Indies, and Wellness

Award highlights of the event included a fresh look at the impact of ingredient technology, influencers, and indie standouts. On the formulation side, KOBO Products Inc. 4-in-1 Multi-Purpose Sunscreen Cream took home the honors in the new Ingredients and Formulation Supplier Award category, a result of the partnership between CEW and the New York Society of Cosmetic Chemists. The product is designed to provide broad spectrum protection from UVA/UVB rays for the face and neck, neutralize uneven skin tone, and is especially tailored for subtle skin luminosity and natural appearance.
    
Another new category, the Rising Influencer Award, in partnership with Preen.Me, went to Inessa and Alina of The Vike Twins (@theviketwins) and Kate Fleming (@the.skincare.diary), for their influence in the makeup and skin care categories, respectively. In the Indie Hair category, Nancy Twine, Founder of Briogeo, took the honors, for Briogeo Hair Care, Be Gentle, Be Kind Kale + Apple Replenishing Superfood Conditioner.
    
In response to the growing wellness trend, CEW added new award categories for Beauty Wellness Supplements and Aromatherapy. HUM Nutrition Inc. took home the Beauty Wellness Supplement Award for Collagen POP, a dissolvable collagen and Vitamin C tablet that is designed to firm and hydrate the skin; and Naturopathica received the Aromatherapy Award, for its Chill Aromatic Alchemy, an essential oil blend designed to promote relaxation.
    
Beautycounter received the Indie Brand Award, which acknowledges the brand with a complimentary spotlight booth at 2019 Cosmoprof North America.

Loli Beauty Inc. received the Sustainability Excellence Award, which recognizes a brand within the beauty industry, taking steps to achieve sustainability. The award was established to encourage all beauty brands to take steps in that direction.

Ingredients, Naturals, and Devices

Plant-based actives were recognized for their efficacy among award winners, including, Shiseido’s Ultimate Power Infusing Concentrate, the Anti-Aging Prestige winner, which powers its formula with botanical extracts of reishi mushroom and iris root; and Estée Lauder Advanced Night Repair Eye Supercharged Complex, the Best Seller Prestige winner, which includes such fruit extracts as watermelon, apple and chamomile, in its ingredient profile.

Drunk Elephant C-Tango Multivitamin Eye Cream, which features cucumber, strawberry, apple and kiwi, took the award for Best Eye Treatment product; and Beauty by PopSugar Be Sweet Tinted Lip Balm SPF 15, with extracts from green tea, blueberry and hibiscus flower, took honors in the Indie Makeup category.
     
The naturals trend was highlighted by Musc Imperial by Atelier Cologne, the Niche Fragrance Award winner, for developing a formula from 89 percent renewable natural origin ingredients; while Kopari Beauty Coconut Shower Oil’s naturally-derived formula with 100 percent pure, organic, sustainably-sourced coconut oil, took the award for Bath and Body Prestige winner.

Weleda’s Skin Food Body Butter, the Bath and Body winner in Mass, featured a seal from NATRUE, created by the International Natural and Organic Cosmetics Association, which certifies natural and organic cosmetics.
    
Cosmetic winners included L’Oreal Paris’ Longwear Waterproof Brow Gel, the Eye Product Mass winner; and Shiseido’s Kajal InkArtist 4-in-1 Liner, was the winner in the Eye Product Prestige category. BareMinerals’ BAREPRO 16-hr Full Coverage Concealer, designed to be crease-proof and waterproof for up to 16 hours, took home the honor in the Face Product Prestige category.
    
There was a tie in the category of Skincare tools, with BeautyBioscience receiving the honors for its Rose Quartz Roller, and Clarisonic, receiving its award for Clarisonic Mia Smart. In the Hair Tools category, Dyson’s Airwrap™ Hair Styler took home the award.
    
All of the award winners will be able to display the CEW Beauty Award seal on their product packaging, collateral materials, and social and e-commerce platforms, to distinguish their products as best beauty award-winners.

Carlotta Jacobson, President, CEW said, “After 25 years, the CEW seal of approval continues to help consumers navigate the beauty aisles to make informed purchase decisions. As the only awards program selected by industry insiders, we provide winners with credibility and have become the industry’s most important recognition.”

See the winners listed below - or here with photos at CEW.

Winners of the 2019 CEW Beauty Awards

ACNE TREATMENT (Blemish Busters)

• First Aid Beauty Skin Rescue Acne Clearing Pads with White Clay

ANTI-AGING - MASS (Turn Back Time)

• Neutrogena Rapid Wrinkle Repair Retinol Oil

ANTI-AGING - PRESTIGE(Turn Back Time)

• Shiseido Ultimune Power Infusing Concentrate

AROMATHERAPY (Scent-sational)

• Naturopathica Chill Aromatic Alchemy

BATH & BODY - MASS (Does A Body Good)

• Weleda North America Skin Food Body Butter

BATH & BODY - PRESTIGE (Does A Body Good) – Tie

• Kopari Beauty Coconut Shower Oil
• Rodan + Fields ENHANCEMENTS Active Hydration Body Replenish

BEAUTY TECH

• Perfect Corp. YouCam Makeup Platform

BEAUTY & WELLNESS SUPPLEMENTS 

• HUM Nutrition Inc. Collagen POP

BEST-SELLER - MASS

• Olay Whip

BEST-SELLER PRESTIGE

• Estee Lauder Advanced Night Repair Eye Supercharged Complex

CLEANSER & SCRUB (Keep It Clean)

• First Aid Beauty Skin Rescue Acne Clearing Charcoal Cleanser with Probiotics 

EYE PRODUCT - MASS (All Eyes On Me)

• L'Oréal Paris Unbelieva-Brow

EYE PRODUCT - PRESTIGE (All Eyes On Me)

• Shiseido Americas Kajal InkArtist

EYE TREATMENT  (Eye on The Prize)

• Drunk Elephant C-Tango™ Multivitamin Eye Cream

FACE PRODUCT - MASS (#NoFilter)

• L'Oréal Paris True Match Super-Blendable Multi-Use Concealer

FACE PRODUCT - PRESTIGE  (#NoFilter)

• bareMinerals BAREPRO 16-Hour Full Coverage Concealer

HAIR COLORING PRODUCT (Dying for Color)

• Madison Reed Light Works Balayage Highlighting Kit

HAIR SHAMPOO / CONDITIONER(The Mane Attraction)

• Living Proof Restore Dry Scalp Treatment

HAIR CARE / STYLING (Hair-spiration)

• Drybar Hot Toddy Heat Protectant Mist

HAIR TOOLS (DIY Style)

• Dyson Airwrap hair styler

HOME SCENT (Scent-Sational)

• Oribe Côte d'Azur Incense

ICONIC CONSUMER' CHOICE - MASS 

• essie ballet slippers

ICONIC CONSUMER' CHOICE - PRESTIGE 

• Estée Lauder Advanced Night Repair Synchronized Recovery Complex II

INDIE BRAND (New Game in Town)

• Beautycounter

INDIE HAIR (New Hair Game in Town)

• Briogeo Hair Care Be Gentle, Be Kind Kale + Apple Replenishing Superfood Conditioner

 INDIE MAKEUP  (New Makeup Game In Town)

• Beauty by POPSUGAR Be Sweet Tinted Lip Balm SPF 15

INDIE SKINCARE (New Skincare Game In Town)

• Summer Fridays Jet Lag Mask

INGREDIENTS & FORMULATION : SUPPLIER AWARD 

• KOBO Products Inc. 4 in 1 Multi-Purpose Sunscreen Cream

 
LIP PRODUCT - MASS (Seal It With A Kiss)

• Sun Bum Tinted Lip Balm

LIP PRODUCT - PRESTIGE  (Seal It With A Kiss)

• MAC Cosmetics Powder Kiss Lipstick

LIP TREATMENT  (Lip Service)

• Charlotte Tilbury Beauty Collagen Lip Bath

MAKEUP TOOLS  (Tools of The Trade)

• IT Cosmetics Heavenly Luxe Bye Bye Foundation Brush #22

MEN'S GROOMING (Man Made)

• method sea + surf body wash

MEN'S SCENT (Male Attraction) – Tie

• Christian Dior Parfums Sauvage Eau de Parfum – Christian Dior supplier
• YSL Beauty Y Eau de Parfum – IFF supplier

MOISTURIZER - MASS (S.O.S – Save Our Skin)

• Olay Regenerist Whip Fragrance Free

MOISTURIZER - PRESTIGE  (S.O.S – Save Our Skin)

• Drunk Elephant Protini Polypeptide Cream

NAIL PRODUCT  (Nailed It)

• Butter London Peel-Off Glitter Lacquer

NICHE FRAGRANCE  (It Makes Scents)

• Atelier Cologne Musc Imperial

QVC 2019 BEAUTY QUEST  

• Mineral Air

RISING INFLUENCER AWARD (Makeup)

• Alina and Inessa, @theviketwins

RISING INFLUENCER AWARD (Skincare)

• Kate, @the.skincare.diary

SKINCARE TOOLS (Device Advice) – Tie 

• BeautyBioscience Rose Quartz Roller
• Clarisonic Mia Smart

SUN PRODUCT (Bring on the Sun)

• Supergoop! Unseen Sunscreen SPF 40

SUSTAINABILITY EXCELLENCE AWARD 

• Loli Beauty Inc.           

WOMEN'S SCENT MASS (It Makes Scents)

• Flower Beauty Pretty Deadly Jasmin Venom

WOMEN'S SCENT PRESTIGE (It Makes Scents)

• YSL Beauty Black Opium Eau de Parfum Intense

Congratulations!