Corporate Sales:

$76 billion

Beauty/Personal Care Sales:

$14.4 billion

Key Personnel:

• Jon R. Moeller, president, CEO and chairman
• Shailesh G. Jejurikar, COO
• Gary Coombe, CEO, Grooming
• Ma. Fatima D. Francisco, CEO, baby, feminine and family care
• R. Alexandra Keith, CEO, beauty
• Juliana Azevedo, president, Latin America
• Laura Becker, president, global business services
• Virginie Helias, chief sustainability officer
• Marc S. Pritchard, chief brand officer
• Markus Strobel, president, Skin & Personal Care
• Magesvaran Suranjan, president, Asia Pacific, Middle East and Africa
• Loic Tassel, president, Europe
• Monica Turner, president, North America
• Jasmine Xu, president, Greater China.

Major Products/Brands:

Hair Care—Head & Shoulders, Aussie, Herbal Essences, Pantene

Skin & Personal Care—Gillette, Ivory, Olay, Old Spice, Safeguard, Secret, Native, Snowberry, SK-II, First Aid Beauty

New Products:

Super Nature shampoos and conditioners; Tula Skincare; Ouai hair care; Farmacy Beauty, Aio

Financial Highlights:

Procter & Gamble saw its overall net sales increase 7% to $76.1 billion in 2021. Although the performance was predominantly driven by the company’s health care, fabric and home care segments, a respectable single digit increase in its beauty and grooming portfolios (which accounted for 19% and 9% respectively) also helped boost results.

Overall beauty net sales climbed 8% to $14.4 billion on a 3% increase in unit volume. Specifically, P&G’s hair care net sales increased mid-single digits due to a low single digit increase in volume and increased pricing. Skin and personal care sales increased high single digits due to a low-single digit volume increase, favorable mix due to the disproportionate growth of the super-premium SK-II brand, increased pricing and favorable foreign exchange rate. Volume increased double digits in Greater China and increased low single digits in North America driven by increased consumption of personal care products due to the pandemic. This volume growth was partially offset by a double-digit decline in India, Middle East and Australia (IMEA) and a low-single digit decline in Asia Pacific due to pandemic-related market contractions. Global market share of the skin and personal care category fell nearly half a point.

2021-2022 Highlights:

In 2021 the brand added to its venerable Olay product line with the launch of the Olay Body Lotion Collection, a 3-product line formulated with prestige skincare ingredients like collagen, hyaluronic acid and Vitamin C. In other Olay news, P&G also introduced a limited edition, easy-open, winged lid for improved grip on jars of Olay’s most popular products like Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer and Collagen Peptide 24 Face Moisturizer. The caps also feature Braille text and have labels printed in high contrast. The lids are offered free with product purchase on the brand’s website.

The new lotions are just one in a flurry of moves and acquisitions P&G has made to broaden its beauty presence. In fiscal 2022, the company added Tula Skincare, Ouai haircare and Farmacy Beauty to its brand portfolio, which already includes SK-II and First Aid Beauty.

“Our portfolio is small but powerful. Farmacy is a unique addition, appealing to the Gen Z consumer as a conscious brand and strengthening our presence in the specialty beauty channel,” commented R. Alex Keith, CEO, P&G Beauty. “This combination is super attractive and fills a space in our portfolio that we don’t have.”

In November 2021, P&G announced it would roll out five Herbal Essences collections with packaging made from Eastman Renew resins. The bio:renew sulfate-free collections have been commercialized with standardized How2Recycle labels for clear recycling instructions. (Eastman Renew molecular-recycled plastic, which comprises 50% certified recycled plastic, is said to reduce the use of virgin plastic from non-renewable resources.)

In December 2021, P&G and A.S. Watson Group collaborated to launch a new Japanese skincare brand called “aio” in the physical and online stores of Watsons in the Greater China markets. Aio is aimed to attract Gen Z & Millennials and have a larger proportion of sales from online channels. Aio is designed with fully recyclable packaging.

Markus Strobel, global president, P&G Skin & Personal Care, said, “This is a P&G Beauty first breakthrough collaboration with a retail partner to co-create a new skincare brand from scratch... This is the future of retailing and skincare.”

P&G also debuted a Costco-exclusive shampoo and conditioner called Super Nature targeted to “clean beauty” consumers. The formulas’ marquis ingredient is sustainable also and the bottles are made with recycled materials and manufactured in a zero-waste landfill facility. 

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