07.21.21
Unilever is acquiring digital-led, science-backed skincare brand Paula’s Choice from TA Associates, with plans to take the DTC e-commerce retailer to a wider global audience. Founded by Paula Begoun in 1995, the brand is known for “innovation, jargon-free science, high performing ingredients and cruelty-free products.”
The brand also offers an extensive “Ingredient Dictionary” that breaks down the research behind nearly 4,000 ingredients, and “Expert Advice”, a curated online source of skincare and ingredient knowledge.
Sunny Jain, Unilever Beauty & Personal Care president, said: “Developing Unilever’s portfolio in the high-growth premium skincare segment is one of our strategic priorities and I’m excited that Paula’s Choice is joining us on this journey.”
The brand also offers an extensive “Ingredient Dictionary” that breaks down the research behind nearly 4,000 ingredients, and “Expert Advice”, a curated online source of skincare and ingredient knowledge.
Sunny Jain, Unilever Beauty & Personal Care president, said: “Developing Unilever’s portfolio in the high-growth premium skincare segment is one of our strategic priorities and I’m excited that Paula’s Choice is joining us on this journey.”
