MakeUp in LA Celebrates Beauty Tank Winners

02.16.24

Here are the winners of MakeUp in LosAngeles' Beauty Tank Challenge.


MakeUp in LosAngeles held its Beauty Tank Challenge—and the judges presented the awards.

Here are the winners:

  • Alanna Tran, founder of BiotechBeauty, is the winner in the Makeup category and is shown above, holding the award in the center of the photo on the right.
  • Kimberly Currie, founder of OUI Beauty, is the winner in the Skincare category and is shown above, holding the award in the photo on the left.
Also pictured above are most of the jury members, named below. 

About the Winning Indie Brands

BiotechBeauty is a new skincare-infused makeup brand that is launching soon. The vegan, cruelty-free brand uses clean ingredients and recyclable aluminum packaging. 

OUI Beauty is a new luxury skincare brand launching soon, with cutting-edge formulas backed by research, clean ingredients, and formulas gentle enough for the most sensitive skin. The brand chose eco-friendly refillable packaging with glass bottles, glass jars, and refills packaged in the newly developed recyclable foil satchel.

@MakeUpin_world posted on Instagram, "You were chosen among the exceptional finalists who pitched their ideas on stage. We can't wait to see what the future holds for you. Once again, congratulations!"

MakeUp In organizers also thanked the following jury members:

  • Ana Allen, "beauty guru" and product developer
  • Leah Vairo, VP of Filterbaby
  • Daniela Ciocan, founder of Access Beauty Insiders
  • Kristina McInnis, CEO of the PR agency KCM Connect
  • Madeline Leonard, owner of the brand consultancy Cloutier Remix
  • Chiraz Bouaziz, founder of the French fashion and beauty e-commerce site, Egidya Marketplace Michelle Delorenzo, makeup artist
  • Chris Kolodziejski, founder of Chella Beauty
  • Raquel Wong, director of marketing at Skindinavia Skincare

Congratulations!