Baralan, a global leader in primary packaging for the cosmetics industry, has introduced DEA— which stands for Developing the Evolution of Airless—a new series of products comprised of glass airless containers designed for numerous applications. Unlike other airless systems, DEA has no internal plastic container, making it the first airless system in which the filled product is directly in contact with its glass container. Here, Maurizio Ficcadenti, Baralan’s Global R&D Manager, fills us in on the details.
Baralan’s new DEA series is the first airless system where the product is directly in contact with the glass.
Jamie Matusow: With sustainable packaging solutions in high demand, what makes DEA stand out from other packaging options? What are the advantages of the product being directly in contact with the glass?
Maurizio Ficcadenti: The DEA series represents a new philosophy of primary packaging in glass, using fewer components and significantly reducing the quantity of overall materials, resulting in a lighter and more functional package that still offers impact to brands with a new level of user experience. In addition, its airless nature helps better preserve the integrity of the product ingredients, is suitable for different usages and is extremely versatile in application.
JM: What additional benefits are available with the DEA series? As far as aesthetics, versions, refillables, etc.?
MF: DEA features high-quality glass packaging that provides further aesthetic appeal. Moreover, glass is known to be notably more compatible with formulas. The DEA series is available in two versions: classic and premium, both of which allow for the possibility of single-use or refillable solutions of the glass container. A unique concept, the refillable solution allows for convenient replacements of the glass container to promote the re-usability of components. The ability to also quickly and practically separate components provides new opportunities to improve product lifecycle—embracing sustainability and eco-consciousness in packaging.
JM: Is DEA offered in multiple capacities? What about personalization/customization?
MF: Yes, DEA is available in three nominal capacities: 15ml, 30ml and 50ml. Its standard GPI 18/400 neck finish, combined with the airless system, is compatible with a vast range of pumps. This allows for increased modularity for different sets, as well as high levels of product personalization. In each version, the transparent glass allows for the filled product’s color to remain visible for an authentic appeal. However, the style of this series also provides advantages regarding customization through various decoration techniques.
JM: Can you tell us about the manufacturing process? Is that sustainable as well?
MF: Certainly. The innovative DEA series has been developed through an equally innovative manufacturing process, significantly reducing energy consumption for a more sustainable approach. Another feature of this new solution is the ability to eliminate lubricant use, which is due to the unprecedented smoothness of the piston inside the glass container.
JM: What future innovations can we look forward to from Baralan?
MF: Thanks to Baralan’s dedicated teams of quality and research professionals, it has been possible to achieve such an innovation as DEA. The exploration of this new solution opens the path to new product line opportunities that provide an evolution of primary packaging in glass—and airless packaging in general, to drive and shape the future of beauty.
Baralan’s new DEA series is the first airless system where the product is directly in contact with the glass.
Jamie Matusow: With sustainable packaging solutions in high demand, what makes DEA stand out from other packaging options? What are the advantages of the product being directly in contact with the glass?
Maurizio Ficcadenti: The DEA series represents a new philosophy of primary packaging in glass, using fewer components and significantly reducing the quantity of overall materials, resulting in a lighter and more functional package that still offers impact to brands with a new level of user experience. In addition, its airless nature helps better preserve the integrity of the product ingredients, is suitable for different usages and is extremely versatile in application.
JM: What additional benefits are available with the DEA series? As far as aesthetics, versions, refillables, etc.?
MF: DEA features high-quality glass packaging that provides further aesthetic appeal. Moreover, glass is known to be notably more compatible with formulas. The DEA series is available in two versions: classic and premium, both of which allow for the possibility of single-use or refillable solutions of the glass container. A unique concept, the refillable solution allows for convenient replacements of the glass container to promote the re-usability of components. The ability to also quickly and practically separate components provides new opportunities to improve product lifecycle—embracing sustainability and eco-consciousness in packaging.
JM: Is DEA offered in multiple capacities? What about personalization/customization?
MF: Yes, DEA is available in three nominal capacities: 15ml, 30ml and 50ml. Its standard GPI 18/400 neck finish, combined with the airless system, is compatible with a vast range of pumps. This allows for increased modularity for different sets, as well as high levels of product personalization. In each version, the transparent glass allows for the filled product’s color to remain visible for an authentic appeal. However, the style of this series also provides advantages regarding customization through various decoration techniques.
JM: Can you tell us about the manufacturing process? Is that sustainable as well?
MF: Certainly. The innovative DEA series has been developed through an equally innovative manufacturing process, significantly reducing energy consumption for a more sustainable approach. Another feature of this new solution is the ability to eliminate lubricant use, which is due to the unprecedented smoothness of the piston inside the glass container.
JM: What future innovations can we look forward to from Baralan?
MF: Thanks to Baralan’s dedicated teams of quality and research professionals, it has been possible to achieve such an innovation as DEA. The exploration of this new solution opens the path to new product line opportunities that provide an evolution of primary packaging in glass—and airless packaging in general, to drive and shape the future of beauty.
