Your product is great, and your exclusive packaging can act as a cherry on the cake. Find the right packaging to make your brand unique.
The product, indeed, is what matters the most, but the packaging plays its role too. Yes, the better the packaging experience, the more enthusiastic the customer will be to use it.
With good packaging, you can entice your customers, reaffirm your product’s price position, and play it as a trump card to win over your competition— and that’s just the beginning of your brand’s success. The suitable product packaging with the right blend of design or material will not only offer your consumers a pleasant unboxing experience, but will also help you draw new consumers while holding on to current ones.
Good packaging can make or break your brand. Hence it is crucial to find appropriate and functional packaging that makes your brand stand out.
How do you determine the suitable packaging for your products? In this blog, you will find all the answers but before that, let’s look at the importance of packaging in business growth.
The Value of the Right Packaging
Your product’s packaging is the first thing your customers will interact with, even before the actual product itself. It means your brand’s first impression relies on your product’s packaging.
And as we all know, “the first impression is the last impression”, so make sure that the packaging you are choosing is aesthetically beautiful & functional according to your brand.
Besides, if the product is more visually appealing, more people are likely to pick it for gifting. According to an Ipsos poll, 81% of consumers, when buying gifts, choose products based on their packaging design.
It suggests how important the external packaging of the product is in the success of a brand. So why take short cuts when choosing packaging that help you become everyone’s top choice?
Here are the factors you can consider while choosing exterior packaging components for your products.
Factors to Consider While Choosing the Right Product Packaging
- Design of the Product’s Packaging
While designing the packaging for your products, you must answer this one question.
What is the product, and who’s going to buy it?
Find answers to questions such as who will be utilizing the product. Is your target customer age group? Are the target customers, and your price point, intended for mass or luxury markets?
Putting potential customers in mind throughout your design process will help you accomplish overall victory with the package design.
- Affordability
Budgeting is crucial not only for the bigger decisions of the business, but also while choosing the packaging of your products.
You must avoid selecting an option just because it is expensive, nor choose only because it is cheap. But find the middle way, and select the one that fits your products’ needs and brand the most.
Be mindful that choosing the wrong packaging option might increase your expenses in the long run, as picking an ineffective packaging solution can lead to product damage, bringing your sales down and negatively impacting your brand.
- Materials & Sustainability
Based on an Ipsos poll conducted, around 67% of consumers choose a brand based on the material type they use for packaging purposes. So choose a material that is not only great in impression, but is also of good quality.
A range of materials can be utilized for the packaging of the products. Finding the one packaging type for your product depends on what you’re selling, as well as how you are going to use your packaging in your marketing endeavors.
You can also choose eco-friendly products that demonstrate your commitment to sustainability. It is another engaging factor for today’s youth, who are more environmentally conscious these days!
- Durability
Your product reaching your customers safely and securely is one of your responsibilities. Think this way: the packing is excellent in appearance, but if someone receives the damaged product, you will already lose that customer or maybe a few more due to bad word-of-mouth marketing. Plus, in this era of social media, frustrated customers may post pictures of the damaged products they receive, ruining your brand’s reputation.
So all these reasons are convincing enough to think twice while selecting a packaging type that is both attractive and sturdy.
- Types of Product Packaging (Based on Business Type)
A top-quality packaging will offer an excellent experience for your customer, making a lasting impression and boosting repeat purchases, in turn enhancing your sales.
- Ease of Opening
No matter what your product is, the packaging must always be easy to open. There’s nothing more irritating to a consumer than trying to open a box that is packed in a complex way. So make sure the unboxing process is always seamless.
Pro Tip: Look at What your Competitors are Doing
To better compete in the business world, you must know what your competitors are doing. You don’t have to copy them for sure, but you can take the reference and come up with solutions that are more appealing and unique based on your business requirements. Just make sure, your brand’s message is clearly communicated to your audience well, with any packaging style or design you put on the shelf.
Wrap-Up Thoughts
Hope you have reviewed all aspects of the selection options and come up with a workable plan that keeps you on the top in your demographic.
Still in a dilemma?
We at Big Sky Packaging can help you get turn-key packaging solutions based on your brand needs. Trust our dynamic team; we promise you the most iconic packaging solutions for your business, making you steal the show.
Attract Attention with Exquisite Packaging!
