Looking back at the early days of the pandemic, most suppliers and manufacturers agree that they were unprepared to handle many of the issues associated with Covid-19. From weak supply chains to product spikes, packaging proved to be an area especially challenging for health and beauty brands. Some of the pressure fell to printers trying to keep up with material shortages, increased quantities, and lockdowns. While some converters struggled, others had the infrastructure in place to persevere.
One label, shrink sleeve and flexible packaging printer that prevailed was Overnight Labels. Two months into the pandemic, the award-winning converter had already printed millions of hand sanitizer, disinfectant, nutraceutical, and personal care labels. By summer, they purchased their 15th press and increased the building footprint. “Our growth in 2020 was integral for our clients trying to keep up with consumer demand,” said Don Earl, president of Overnight Labels. With uncertain times ahead of us in the near future, he shares tips for brand owners looking for printers already set-up for success, especially in a crisis.
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One label, shrink sleeve and flexible packaging printer that prevailed was Overnight Labels. Two months into the pandemic, the award-winning converter had already printed millions of hand sanitizer, disinfectant, nutraceutical, and personal care labels. By summer, they purchased their 15th press and increased the building footprint. “Our growth in 2020 was integral for our clients trying to keep up with consumer demand,” said Don Earl, president of Overnight Labels. With uncertain times ahead of us in the near future, he shares tips for brand owners looking for printers already set-up for success, especially in a crisis.
DOWNLOAD THIS EXCLUSIVE TO LEARN MORE>>>>>
