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• Cosmetics
  

  Rare Beauty to Host Pop-Up Event with Sephora UK

  Dreamland events will take place in London and feature the new Soft Pinch Matte Bouncy Blush.

  Rachel Klemovitch, Assistant Editor 03.28.25
  

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• Cosmetics
  

  Charlotte Tilbury Taps Kim Cattrall for New Campaign

  Gen X icons are featured in the new ‘Pillow Talk Beauty Soulmates’ campaign with a limited edition collection.

  Rachel Klemovitch, Assistant Editor 03.27.25
  

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• Cosmetics
  

  NYX Professional Makeup Taps Basketball Star JuJu Watkins

  Starring in the “Make Them Look” campaign, Watkins is the first female college athlete ambassador.

  Rachel Klemovitch, Assistant Editor 03.25.25
  

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• Cosmetics
  

  Coty Ends Partnership with Kim K’s SKKN Makeup

  Coty is selling its minority stake in the makeup brand to Kim Kardashian's underwear label, SKIMS.

  Rachel Klemovitch, Assistant Editor 03.24.25
  

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• Compacts | Cosmetics
  

  Pat McGrath Labs' New Palette Includes 4 Luxe Finishes

  The Mothership XII: Petalmorphosis eyeshadow palette comes in a limited edition lavender hue, and features a brightly colored decoration.

  Beauty Packaging Staff 03.20.25
  

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• Cosmetics
  

  NYX Professional Makeup Debuts Minecraft Movie Collection

  The collection features stackable cube packaging inspired by the video game.

  Beauty Packaging Staff 03.19.25
  

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• Cosmetics
  

  Milani Cosmetics Launches “America’s Next Top Primer” Campaign

  This 2000s-inspired Reality TV spoof features the Conceal + Perfect Blur Out Smoothing Primer.

  Beauty Packaging Staff 03.17.25
  

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• Cosmetics | Sets/Kits
  

  ColourPop Launches Toy Story Collection

  The collection includes icons and shades inspired by Disney Pixar’s Toy Story series.

  Beauty Packaging Staff 03.17.25
  

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• Cosmetics
  

  Hard Candy Launches Girl Scout Cookie Lip Oils

  Thin Mint, Coconut Caramel, and S’mores feature a supersized doe-foot applicator for easy application.

  Beauty Packaging Staff 03.14.25
  

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• Cosmetics | Health and Beauty | Skin Care/Sun Care
  

  Charlotte Tilbury Debuts at Bluemercury

  Customer favorites are now available, and Charlotte Tilbury’s new Immediate Eye Revival Patches, Exagger-Eyes Volume Mascara, and Fragrance Collection.

  Beauty Packaging Staff 03.13.25
  

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• Cosmetics | Health and Beauty
  

  E.l.f. Beauty Accused of Inflating Revenue and Profit Figures in Financial Reports

  e.l.f. Beauty strongly refuted the claims, stating that Muddy Waters report had relied on “incomplete data and flawed assumptions” and had omitted key context.

  Beauty Packaging Staff 03.12.25
  

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• Cosmetics
  

  Haus Labs Launches Bio-Radiant Glassy Highlighter Balm

  This multi-use highlighter stick with 64% skincare ingredients is available in 6 shades.

  Beauty Packaging Staff 03.11.25
  

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  Stila Cosmetics Appoints Steve Rosen CFO & David Reece COO

  This change in leadership reinforces the company's commitment to growth and innovation in the beauty sector.

  Beauty Packaging Staff 03.10.25
  

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• Cosmetics
  

  Florasis Opens Global Retail Stores

  This solidifies Florasis’ presence in the luxury beauty market.

  Beauty Packaging Staff 03.07.25
  

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• Cosmetics
  

  Pat McGrath Helps Louis Vuitton Enter the Beauty Market

  The debut brand, La Beauté Louis Vuitton launches this fall, with Pat McGrath serving as the creative director.

  Beauty Packaging Staff 03.05.25
  

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• Cosmetics
  

  Betting on Beauty Sticks to Win Over Consumers

  Stick formats for makeup & skincare are drawing legions of fans—and here are the packaging suppliers offering eco-friendly & innovative sticks.

  Marie Redding, Senior Editor 03.03.25
  

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• Brushes | Compacts | Cosmetics | Lipstick packages | Mascara Containers | Package Development | Sustainable Pkg/Practices
  

  Feel-Good Color Packed in Luxe New Shapes

  From fabulous to functional, packaging will continue to enhance the joy of makeup application.

  Jamie Matusow, Editor-in-Chief 03.03.25
  

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• Cosmetics
  

  Pat McGrath Labs Launches Candy Crush Saga Inspired Collection

  MatteTrance Lipstick, Lust Gloss, and nail polish come in limited-edition packaging and shades.

  Beauty Packaging Staff 02.27.25
  

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• Cosmetics | Health and Beauty
  

  E.l.f. Cosmetics Launches New Campaign in Mexico

  'Descubre e.l.f.ecto' is a Telenovela-inspired campaign showcasing the brand’s products available at Sephora Mexico.

  Beauty Packaging Staff 02.20.25
  

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• Cosmetics
  

  Laura Mercier Opens Amazon Premium Beauty Store

  To celebrate, Laura Mercier will host two shoppable, interactive events on Amazon Live, featuring Jerry Johnson, the brand’s Senior Manager of Artistry.

  Beauty Packaging Staff 02.19.25
  

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• Cosmetics
  

  Danessa Myricks Beauty Offers Balm Powder in a New Shade

  The Yummy Skin Blurring Balm Powder now provides a soft-defused glow in a Universal Radiant shade.

  Beauty Packaging Staff 02.17.25
  

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• Cosmetics
  

  Boom! Beauty Unveils New Sustainable Packaging & New Formulas

  The revamped Boomstick Collection offers enhanced hydration with clean, sustainable, Cruelty-Free formulas and sustainable packaging.

  Beauty Packaging Staff 02.14.25
  

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• Cosmetics
  

  Lawless Beauty Launches 'Forget the Filler' Line-Smoothing Foundation

  The formula's 'Planet Powders' are a first-of-its-kind, responsibly sourced, bio-derived microplastic-free powder, the brand says.

  Beauty Packaging Staff 02.14.25
  

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  iTiT Cosmetics To Showcase Full-Service Solutions at MakeUp in LosAngeles

  Stop by Booth No. E17 to see the supplier's latest innovations.

  02.11.25
  

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  Tokiwa Cosmetics’ Refillable Twisted Sculpt Brow Pencil is a MULA IT Award Finalist

  The supplier's latest innovations will be on display at Booth H32.

  02.11.25
  

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• Cosmetics
  

  Sulwhasoo Perfecting Lip Color & Glowing Lip Balm Comes in Curvy Packaging

  These products are highlighted in Sulwhasoo’s upcoming Valentine’s Day gift guide.

  Beauty Packaging Staff 02.10.25
  

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• Cosmetics
  

  L’Oreal Paris Names Reneé Rapp as the New Global Ambassador

  The actress and artist joins the brand for her spirit of self-worth and empowerment.

  Beauty Packaging Staff 02.06.25
  

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• Cosmetics
  

  Tilt Beauty Debuts in Patented Ergonomic Packaging

  Tilt Beauty's signature easy-open tear strip ensures hassle-free unboxing, while Braille on each box enhances accessibility for those with disabilities.

  Beauty Packaging Staff 02.06.25
  

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  Schwan Cosmetics to Unveil New Products at MakeUp in LA

  The Cloud Touch Finish collection offers six new lightweight, high-performance formulations covering eyes, lips, and face products.

  02.05.25
  

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• Brushes | Cosmetics | Mascara Containers
  

  Revitalash Launches New Tubing Mascara

  Length Define Tubing Mascara features a unique brush to ensure even application of the non-flaking formula—and give lashes a glossy, fanned-out look.

  Beauty Packaging Staff 01.31.25
  

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  Albea Cosmetics & Fragrance Launches North America Collection

  The new collection features sustainable options for lipsticks, mascaras, jars, and more—see the line on display at MakeUp in LosAngeles.

  01.31.25
  

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• Cosmetics
  

  Estee Lauder Companies and MIT Research Sustainable Biotech Cosmetic Materials

  Working with the Langer and Jaklenec Labs, this collaboration will develop ‘solutions to combat the effects of visible light from the sun.’

  Beauty Packaging Staff 01.30.25
  

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• Cosmetics
  

  Milk Makeup Launches at Ulta Beauty This Spring

  The clean color cosmetics brand’s full range of products will be available online and in stores nationwide.

  Beauty Packaging Staff 01.30.25
  

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• Cosmetics
  

  E.l.f. Cosmetics Partners with Meghan Trainor for Cloud Skin Campaign and Bundle

  The limited-edition bundle features the Halo Glow Liquid Filter, Cloud Skin products, and a custom merch item.

  Beauty Packaging Staff 01.28.25
  

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  Albéa Cosmetics & Fragrance Serves American-Based Beauty Brands

  Sustainability is part of the company's day-to-day practices.

  01.23.25
  

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• Cosmetics | Health and Beauty
  

  Sephora Debuts ‘Faces of Music’ Documentary Series with Musical Artists

  Streaming on Hulu, this new series features Chappell Roan, Victoria Monét, and Becky G as they talk about their relationship with beauty and music.

  Beauty Packaging Staff 01.23.25
  

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• Cosmetics | Health and Beauty
  

  E.l.f. Beauty Launches New Campaign in Germany

  The ‘e.l.f. von zehn’ campaign blends humor with product testing, redefining the boundaries of traditional quality reviews and ratings.

  Beauty Packaging Staff 01.22.25
  

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  3-Step Guide to Achieve Mass Production Efficiency in Cosmetics Packaging

  Big Sky Packaging explains how to design cosmetics packaging that balances high-volume efficiency and brand impact.

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  L'Oréal & IBM to Build First AI Model for Sustainable Cosmetics

  A custom AI foundation will be built to accelerate formulation, optimize scale-up production, & understand renewable ingredients.

  Beauty Packaging Staff 01.16.25
  

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• Cosmetics | Health and Beauty
  

  Estée Lauder Launches Limited-Editon ‘In Great Taste’ Collection with Ladurée

  The makeup collection features Parisian-inspired packaging inspired by the scents, colors, and textures of the French pastry manufacturer.

  Beauty Packaging Staff 01.15.25
  

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• Cosmetics | Fragrances | Hair Care | Health and Beauty | Skin Care/Sun Care
  

  Traackr’s Top U.S. Beauty Creators and Influencers in 2024

  The ranking is determined by Traackr’s Brand Vitality Score metric and broken down by product type.

  Beauty Packaging Staff 01.14.25
  

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• Cosmetics | Health and Beauty
  

  Fenty Beauty Debuts Makeup-Extending Setting Spray

  Rihanna’s setting spry features ‘InvisiFlex Defense Shield’ technology to protect skin against pollution while providing a flexible hold on makeup.

  Beauty Packaging Staff 01.09.25
  

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  FDA Poses Standardized Testing Methods for Identifying Asbestos in Talc Cosmetics

  If finalized, the rule will help protect consumers from harmful exposure to asbestos.

  Beauty Packaging Staff 01.06.25
  

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• Cosmetics
  

  Revlon Relaunches Super Lustrous Glass Shine Balm

  This viral lip product now comes in 10 shades.

  Beauty Packaging Staff 12.24.24
  

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• Cosmetics
  

  Puig to Fully Acquire Charlotte Tilbury by 2031

  This is part of a strategic partnership that will last until 2030.

  Beauty Packaging Staff 12.20.24
  

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  Albéa Cosmetics & Fragrance Serves American-Based Beauty Brands

  A collection of products will be on display at ‘MakeUp in LA.’

  Videos Jamie Matusow, Editor-in-Chief

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  FDA Cosmetics and Colors Director Linda M. Katz to Retire in January

  Prashiela Manga, Ph.D., has been named Acting Director of OCAC in Katz's place.

  Beauty Packaging Staff 12.18.24
  

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• Cosmetics
  

  Lancôme Expands Its L'Absolu Rouge Drama Matte Lipstick Collection

  New shades worn by Global Brand Ambassador Olivia Rodrigo come in a new petal-shaped bullet.

  Beauty Packaging Staff 12.17.24
  

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• Cosmetics
  

  Mao Geping, Chinese Makeup Artist Brand Goes Public

  Mao Geping’s namesake brand is the first Chinese beauty brand on the Hong Kong stock exchange.

  Beauty Packaging Staff 12.12.24
  

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• Cosmetics
  

  Scrandie Beauty Introduces 'Snatched Contour Block'

  This innovation aims to simplify contouring with a shape designed for precise and consistent application.

  Beauty Packaging Staff 12.11.24
  

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