Beauty Packaging Staff03.16.20
LVMH Moet Hennessy Louis Vuitton is changing over three of its factories from perfume to hand sanitizer, Forbes reports.
LVMH's cosmetic factories, where Christian Dior, Givenchy and Guerlain brands are made, are now producing a hand sanitizer. The hydroalcoholic gel formula is approved by French authorities as effective against the coronavirus.
"The product will be given at no charge to French authorities and the largest hospital system in Europe," the article states, and will help curb the shortage in France.
LVMH has stated that 12 tons will be produced this week. The first batch will be delivered tonight, and will continue as long as necessary.
Forbes contributor Richard Kestenbaum writes that it is interesting LVMH didn't market its own branded hand sanitizer (although that would not be on-brand for the luxury company) -- but suggests other company's follow their lead.
Kestenbaum comments, "What’s needed in this moment is for brands to look beyond the profits they are losing and ask what else they can do to preserve their position during this very difficult time for everyone. That’s what LVMH is doing."
LVMH ranks at #7 on Beauty Packaging's Top 20 Beauty Companies list.
LVMH's cosmetic factories, where Christian Dior, Givenchy and Guerlain brands are made, are now producing a hand sanitizer. The hydroalcoholic gel formula is approved by French authorities as effective against the coronavirus.
"The product will be given at no charge to French authorities and the largest hospital system in Europe," the article states, and will help curb the shortage in France.
LVMH has stated that 12 tons will be produced this week. The first batch will be delivered tonight, and will continue as long as necessary.
Forbes contributor Richard Kestenbaum writes that it is interesting LVMH didn't market its own branded hand sanitizer (although that would not be on-brand for the luxury company) -- but suggests other company's follow their lead.
Kestenbaum comments, "What’s needed in this moment is for brands to look beyond the profits they are losing and ask what else they can do to preserve their position during this very difficult time for everyone. That’s what LVMH is doing."
LVMH ranks at #7 on Beauty Packaging's Top 20 Beauty Companies list.
