Brand Loyalty Remains Low For Most Cosmetic Brands

Women love their cosmetics, especially skin care creams that have anti-aging benefits or natural ingredients. Too often, however, the love is fleeting. According to a recent study by The Bench-marking Company, about 33% of women who switched skin care brands during the past 12 months did so just because they wanted to try something new. Another 16% of women ages 18-29 switch brands regularly not because the products no longer work for them, but simply out of boredom. In fact, while 75% of women said they have a favorite facial skin care brand, only 59% are loyal to that brand. Interestingly, half of women in all age groups said UV protection is a major skin care concern.

More info: www.benchmarkingco.com