11.10.06
Nivea for Men partnered with Ubisoft to integrate their products into
Tom Clancy�s Splinter Cell Double Agent.
The video game industry has gained significant momentum over the past few decades. When games like Nintendo�s Duck Hunt and Mario Brothers were first introduced to the small screen they captured the attention of young boys and occupied them through their teen years. Now, these boys have grown up yet haven�t neglected their adolescent hobby. According to the Entertainment Software Association 62% of American men are also part of the game-playing population at an average age of 33.
Nivea for Men has partnered with Philips Norelco Cool Skin Razor to integrate product placements into Ubisoft�s video game, Tom Clancy�s Splinter Cell Double Agent. It is the highly anticipated fourth game in the best-selling Tom Clancy�s Splinter Cell franchise and is now available in stores.
�This new advertising medium is a unique way for us to gain very targeted brand exposure,� says Joe Venezia, Director of Marketing for Nivea for Men. �Purchasing virtual advertisements is a very cost effective way to reach male consumers.�
Nivea for Men products appear at different stages throughout the game and have been seamlessly integrated into the video game environments. In addition to product placements and billboards, Nivea for Men and Norelco wanted to get more deeply involved with the game play experience. When double agent Sam Fisher travels through the streets of New York City, a billboard advertisement leads players to a co-branded Web site that provides game tips, www.thegoodside.com.
