ICMAD Announces CITY Awards Winners For Cosmetic Innovators of The Year

Eight member companies of the Independent Cosmetic Manufacturers and Distributors Association (ICMAD) were recognized for their innovative products, packaging and advertising at the association�s fourth annual CITY Awards for Cosmetic Innovators of The Year. The winners were announced at an awards ceremony during ICMAD�s 34th annual meeting on June 13, 2007, at Bridgewaters in New York City. Sam Brocato, himself a beauty business entrepreneur, presented the CITY awards to the winners. In opening remarks to the more than 100 members attending the dinner, annual meeting and awards ceremony, ICMAD President David Schieffelin of Models Prefer, Ltd., said �The coveted CITY Awards for product and marketing innovations prove the depth of contribution made by ICMAD members to the cosmetic industry by recognizing the finalists as well as the winners. The CITY Awards represent dedication, effort and creativity by our members. For me, the CITY Awards represent everything that makes our industry so dynamic.� The CITY Awards were judged by respected advertising, marketing and sales executives with experience, but without current affiliation, in the cosmetic industry. Eight awards were given to ICMAD Member Companies entering in the following Product, Package Design, Sales and Marketing Innovation categories: ICMAD CITY Award for Personal Care Product betty color for the hair down there By bettybeauty, inc. New York, NY ICMAD CITY Award for Color Cosmetic Product Nova Lash Eyelash Extensions By Nova Lash Houston, TX ICMAD CITY Award for Skin Care Product Body Builder Anti-Bruise Body Lotion By Borell Beauty New York, NY ICMAD CITY Award for Personal Care Package Design It�s a TIE! HydraCure Intense Moisture Hair Masque by PureOlogy Serious Colour Care Irvine, CA And� NanoWorks ShineLuxe by PureOlogy Serious Colour Care Irvine, CA ICMAD CITY Award for Color Cosmetic Package Design fRXtion By tarte, Inc. New York, NY ICMAD CITY Award for Skin Care Package Design aMENity Anti Breakout Gel By aMENity New York, NY ICMAD CITY Award for Print Advertisement�TradE ECRU New York collection By DePasquale Fairlawn, NJ CITY Award for Website Innovation www.bettybeauty.com By bettybeauty, inc. New York, NY