Paris and Jessica Lead at Parlux

Blondes do have more fun—at least at Parlux. The fragrance marketer posted its preliminary net sales for the quarter ended Dec. 31, 2008, and the results are favorable—an estimated 6% increase from the prior year to $47.3 million. Preliminary net sales for the nine months ended Dec. 31, 2008 jumped 9% to $123 million. According to the company, its Paris Hilton and Jessica Simpson rollouts are leading the pack.

Domestic department store net sales for the quarter exceeded net sales for the same period of the prior year by approximately 82%—however, international sales didn’t fare as well. The company reports sales to international customers decreased approximately 34% during the quarter, as compared to the same period of the prior year. For the nine months ended Dec. 31, 2008, domestic department store and international distributor sales increased by approximately 81% and 20%, respectively, when compared to the prior year comparable period.

In the report, domestic department store sales during the nine months includes approximately $14.9 million in sales of the new Jessica Simpson fragrance, Fancy, which launched during August 2008, and approximately $7.5 million in sales of the new Paris Hilton fragrance, Fairy Dust, which began shipping in late September 2008. Sales to its related party, Perfumania, for the nine months ended Dec. 31, 2008 are down by approximately 39% to $29.1 million.