Parlux Named 'Most Innovative Marketer of the Year'

Women’s Wear Daily (WWD) Beauty Biz recently recognized Parlux Fragrances, Inc. for exceptional forward thinking in brand development, naming it “Most Innovative Marketer of the Year” in the magazine's 7th Annual Beauty Awards issue. The award, presented for the prestige category, was announced December 10 in New York City at the WWD Beauty Biz Awards breakfast. WWD Beauty Biz honored Parlux for its bold strategy in partnering with Shawn “Jay-Z” Carter’s Artistic Brands Development, LLC. According to WWD, “With the stroke of a single deal, Parlux Fragrances rewrote the rules of licensing by giving celebrities what they had long clamored for—a hefty piece of the rock. The company inked a deal with hip-hop titan Shawn “Jay-Z” Carter’s Artistic Brands that includes licensing agreements with Rihanna, Jay-Z, Kanye West and a fourth, unnamed celebrity. Parlux is giving the stars not only royalties, but also profit sharing and warrants to purchase its common shares.”