04.14.10
After a weak start in the first two quarters due to the economic downturn and retailer stock reduction, the La Prairie Group showed steady growth throughout 2009, the company reports. In the fourth quarter, the La Prairie Group saw an upswing with strong growth of +10.5 percent compared with the previous year. Projected results for 2009 were clearly fulfilled. With net sales of -8.0 percent, adjusted to exchange rate effects, the Swiss company in the premium cosmetics segment achieved stronger growth than the market average. Total net sales amounted to CHF 375.2 million.
Dirk Trappmann, CEO of the La Prairie Group, say that thanks to substantial innovations in the pipeline and focused brand communication, the company is expecting continued growth in the coming months. He says, "The past year has been really tough for the entire luxury segment. The La Prairie Group results exceed the forecasts of our revised 2009 plan, with sell-through figures above the market average. In 2010, the La Prairie Group will once again target growth in a slightly shrinking cosmetics market,"Trappmann says.
The La Prairie Group is represented internationally in the premium cosmetics segment by 11 affiliates in Europe (Switzerland, Germany, Austria, France, Italy, Spain), the U.S., Asia (China, Japan, Korea) and Australia. The company sells products in over 70 markets worldwide. The group comprises the four premium brands, Laboratoires La Prairie, JUVENA of Switzerland, MARLIES MÖLLER beauty haircare and SBT Skin Biology Therapy. The company's headquarters is located in Zurich-Volketswil/Switzerland.
Dirk Trappmann, CEO of the La Prairie Group, say that thanks to substantial innovations in the pipeline and focused brand communication, the company is expecting continued growth in the coming months. He says, "The past year has been really tough for the entire luxury segment. The La Prairie Group results exceed the forecasts of our revised 2009 plan, with sell-through figures above the market average. In 2010, the La Prairie Group will once again target growth in a slightly shrinking cosmetics market,"Trappmann says.
The La Prairie Group is represented internationally in the premium cosmetics segment by 11 affiliates in Europe (Switzerland, Germany, Austria, France, Italy, Spain), the U.S., Asia (China, Japan, Korea) and Australia. The company sells products in over 70 markets worldwide. The group comprises the four premium brands, Laboratoires La Prairie, JUVENA of Switzerland, MARLIES MÖLLER beauty haircare and SBT Skin Biology Therapy. The company's headquarters is located in Zurich-Volketswil/Switzerland.
