10.11.10
Maesa and Icing Stores, an accessories and jewelry brand, are set to launch a beauty product line seductively named Flaunt. The Icing brand’s focus on the young woman in her 20’s is a perfect alignment with the Flaunt assortment: a flirty, fun beauty line with a vintage appeal.
Icing worked with Maesa to design and concept a line that would capture the retro spirit of the 1940’s and 1950’s, but still relate to the modern girl with a definitive vixen attitude. The collection uses signature pinup girl characters to create a personality for every look. “C’est Chic," “Girl Next Door," “Smoke Screen," and “Belle de Jour” are just a few of the light-hearted names that complete the branding.
The Maesa Group designed and turnkey manufactured the 49 sku collection, which includes a range of three modern alluring fragrances and makeup with vintage inspired colors perfect for fall. The three signature scents are featured in custom designed eau de toilette bottles, solid fragrance tins, purse sprays, scented body lotions and body butters. The color collection comes in a variety of eye palettes, bronzer sets, lip glosses and lip balms in convenient signature tins. The collection also includes branded make-up tutorial kits as well as ideal gift sets for the upcoming holiday season.
The Icing brand is taking the introduction of the Flaunt line and creating an interactive micro-site dedicated to the Flaunt brand, branched off of the national Icing.com website. The micro-site will be the go-to domain for the fashion and tech savvy consumer. The site will house information about the Flaunt line and include an interactive quiz that allows the user to discover which one of the Flaunt pinup girl personalities she embodies. Find the quiz and more at www.flaunt-beauty.com.
Flaunt Beauty is set to launch October 14th at all doors in Icing’s 424 locations across North America. The assortment retails between $4 and $30.
Icing worked with Maesa to design and concept a line that would capture the retro spirit of the 1940’s and 1950’s, but still relate to the modern girl with a definitive vixen attitude. The collection uses signature pinup girl characters to create a personality for every look. “C’est Chic," “Girl Next Door," “Smoke Screen," and “Belle de Jour” are just a few of the light-hearted names that complete the branding.
The Maesa Group designed and turnkey manufactured the 49 sku collection, which includes a range of three modern alluring fragrances and makeup with vintage inspired colors perfect for fall. The three signature scents are featured in custom designed eau de toilette bottles, solid fragrance tins, purse sprays, scented body lotions and body butters. The color collection comes in a variety of eye palettes, bronzer sets, lip glosses and lip balms in convenient signature tins. The collection also includes branded make-up tutorial kits as well as ideal gift sets for the upcoming holiday season.
The Icing brand is taking the introduction of the Flaunt line and creating an interactive micro-site dedicated to the Flaunt brand, branched off of the national Icing.com website. The micro-site will be the go-to domain for the fashion and tech savvy consumer. The site will house information about the Flaunt line and include an interactive quiz that allows the user to discover which one of the Flaunt pinup girl personalities she embodies. Find the quiz and more at www.flaunt-beauty.com.
Flaunt Beauty is set to launch October 14th at all doors in Icing’s 424 locations across North America. The assortment retails between $4 and $30.
