10.25.10
Drawing inspiration from the past, internationally acclaimed cosmetics packaging designer Marc Rosen has teamed with Eastman Chemical Company and six international molders to create a futuristic collection of makeup packaging. The Art of Clarity collection was unveiled last week at Luxe Pack Monaco 2010.
Packaging is an art form, Rosen says. Our job is to create packaging and products that speak to consumers on many levels and the wellspring from which we draw is based on our experiences as well as our imaginations.
Best known for his iconic fragrance bottle designs made of glass, Rosen used EastarCN copolyester, the latest addition to The Glass Polymer family of cosmetic materials, to develop sophisticated makeup designs that he says would not have been possible otherwise.
"Innovative silhouettes and unexpected material distribution allowed us to create unique offerings that aesthetically redefine this category," Rosen says. This is why The Glass Polymer is the designers choice and makes creating new compact, lipstick and lip gloss packaging an adventure. The results can be memorable if deployed as part of a larger branding initiative. They can become signature to that brand, giving it a real competitive advantage.
The seven collections designed by Rosen feature the molding expertise of six global manufacturing companies: Alcan Packaging Beauty of Brazil; Plasmetik Precision Molding Company, Ltd., of China; Pieriplast of Peru; and Axilone, Jackel Cosmetics Limited., and Leidel Corporation of the United States.
Packaging is an art form, Rosen says. Our job is to create packaging and products that speak to consumers on many levels and the wellspring from which we draw is based on our experiences as well as our imaginations.
Best known for his iconic fragrance bottle designs made of glass, Rosen used EastarCN copolyester, the latest addition to The Glass Polymer family of cosmetic materials, to develop sophisticated makeup designs that he says would not have been possible otherwise.
"Innovative silhouettes and unexpected material distribution allowed us to create unique offerings that aesthetically redefine this category," Rosen says. This is why The Glass Polymer is the designers choice and makes creating new compact, lipstick and lip gloss packaging an adventure. The results can be memorable if deployed as part of a larger branding initiative. They can become signature to that brand, giving it a real competitive advantage.
The seven collections designed by Rosen feature the molding expertise of six global manufacturing companies: Alcan Packaging Beauty of Brazil; Plasmetik Precision Molding Company, Ltd., of China; Pieriplast of Peru; and Axilone, Jackel Cosmetics Limited., and Leidel Corporation of the United States.
