07.29.11
Television personality Giuliana Rancic helped NIVEA, New York, celebrate its 100 years of skincare by hosting an interactive experience at the NIVEA 100 Year House in Grand Central Terminal this week. The event, which is part of the company’s year-long 100th anniversary celebration, is designed to simulate the experience of walking into a life-sized tin of NIVEA Crème. It allows consumers to witness the brand's evolution – a journey that began with a tin of skin crème and evolved into the blocker-buster brand.
The free, five-day pop-up experience in the West Wing of Grand Central Terminal's Vanderbilt Hall is one of a series of NIVEA worldwide centennial celebrations. NIVEA, owned by Hamburg, Germany-based Beiersdorf, AG, officially kicked off its 100th birthday celebration in May with the launch of its multi-layered partnership with singer Rihanna, who serves as the official voice of the company's centennial celebration. The brand is also a sponsor of the singer's North American and European LOUD Tour. The NIVEA brand portfolio includes NIVEA, NIVEA Lip Care, NIVEA Body Wash, and NIVEA for Men. For more information visit www.NIVEAusa.com
The free, five-day pop-up experience in the West Wing of Grand Central Terminal's Vanderbilt Hall is one of a series of NIVEA worldwide centennial celebrations. NIVEA, owned by Hamburg, Germany-based Beiersdorf, AG, officially kicked off its 100th birthday celebration in May with the launch of its multi-layered partnership with singer Rihanna, who serves as the official voice of the company's centennial celebration. The brand is also a sponsor of the singer's North American and European LOUD Tour. The NIVEA brand portfolio includes NIVEA, NIVEA Lip Care, NIVEA Body Wash, and NIVEA for Men. For more information visit www.NIVEAusa.com
