12.14.11
Holiday movie goers will notice many brand placements in the new movie, New Year’s Eve. According to an article on brandchannel.com, the movie has more than 45 brand placements.
One skin care brand—Nivea, caught the eye and the ire of movie critic Roger Ebert, who wrote a column expressing is dismay in the heavily promoted product. Yet Nivea is linked to the real New Year’s Eve ball dropping in Time Square as an official sponsor so some say it is art imitating life. Either way, Nivea got some attention when moviegoers made New Year’s the #1 movie last weekend.
One skin care brand—Nivea, caught the eye and the ire of movie critic Roger Ebert, who wrote a column expressing is dismay in the heavily promoted product. Yet Nivea is linked to the real New Year’s Eve ball dropping in Time Square as an official sponsor so some say it is art imitating life. Either way, Nivea got some attention when moviegoers made New Year’s the #1 movie last weekend.
