02.01.12
The new Schick Xtreme3 Eco is the first disposable razor to use 100 percent recycled plastic in the production of its handle and 100 percent post-consumer paper in its packaging. Manufactured and shipped out of the company’s 99.9% landfill-free facility in Milford, CT, Schick estimates they’ll be saving over 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from going into landfills each year by using recycled materials in the new razor.
“We know consumers are doing their part to live more sustainably, and we wanted to provide a simple way for them to do so with their shave,” said Suma Nagaraj, brand manager for Schick Xtreme3. “At Schick, we’re taking proactive steps to minimize the impact of our products and manufacturing processes on the environment, and we’re continually looking for ways to improve—creating this product was the next step in our journey.”
In order to have a more immediate impact on the environment, Schick chose to use post-consumer recycled plastic instead of other biodegradable or recycled materials. Among the items retrieved and recreated in the Eco razor handle are common household items like hangers, buckets, and pails.
“For many years we wanted to launch a more sustainable razor,” said Mike O’Malley, director of program management and sustainability for Schick. “We overcame many challenges along the way, like making sure the packaging gave us the quality look, perforation resistance and sealing capacity to hold up to the rigors of shipping. The result was the same exceptional quality and exceptional value razor that our customers know and love, now better for the environment.”
Schick® Xtreme3® Eco™ is currently available for both men and women at Wal-Mart with wider, national distribution in April.
“We know consumers are doing their part to live more sustainably, and we wanted to provide a simple way for them to do so with their shave,” said Suma Nagaraj, brand manager for Schick Xtreme3. “At Schick, we’re taking proactive steps to minimize the impact of our products and manufacturing processes on the environment, and we’re continually looking for ways to improve—creating this product was the next step in our journey.”
In order to have a more immediate impact on the environment, Schick chose to use post-consumer recycled plastic instead of other biodegradable or recycled materials. Among the items retrieved and recreated in the Eco razor handle are common household items like hangers, buckets, and pails.
“For many years we wanted to launch a more sustainable razor,” said Mike O’Malley, director of program management and sustainability for Schick. “We overcame many challenges along the way, like making sure the packaging gave us the quality look, perforation resistance and sealing capacity to hold up to the rigors of shipping. The result was the same exceptional quality and exceptional value razor that our customers know and love, now better for the environment.”
Schick® Xtreme3® Eco™ is currently available for both men and women at Wal-Mart with wider, national distribution in April.
