04.26.12
To promote the launch of Sport Blast, AXE partnered with model Kate Upton and pro football player Jason Pierre-Paul who hosted the AXE Sport Blast Combine House in New York City yesterday. The two squared off in a series of fun challenges, including an intense balance beam standoff and a hardnosed table tennis match, which tied back to the full AXE Shower product range. Following the Sport Blast Combine House, a monetary donation was made on behalf of AXE, Upton and Pierre-Paul to Fitness Without Borders (FWB), a non-profit organization that works to educate underprivileged and unhealthy children about the importance of regular exercise. FWB provides kids with positive role models who stress the importance of staying fit and contributing positively to their communities. AXE Sport Blast 2-in-1 Shower Gel + Shampoo is available at most food, drug and mass retail outlets for a suggested retail price of $3.99.
