05.02.13
SkinCeuticals launched a campaign to raise awareness around the preventative practice of regular skin cancer checks. May is Skin Cancer Awareness Month, and SkinCeuticals will be sponsoring free, full body skin cancer checks at select dermatologist offices across the country. Throughout the month, dermatologists will be donating their time to perform comprehensive skin checks.
To encourage consumers to get their skin checked, SkinCeuticals created a digital one minute-long video featuring cameos from celebrities including: Top Chef host, Padma Lakshmi, Fashion designer, Rebecca Minkoff, NHL star, Sean Avery, Lifestyle Blogger, Derek Blasberg, New York Society Influencer, Annabelle Dexter-Jones and Beauty Expert, Jeannine Morris.
The video will be featured on the brand's website, and on social media channels. SkinCeuticals is also donating $1 to the Melanoma Research Alliance for every time the video is shared.
"We are thrilled to have teamed up with such a dynamic and eclectic group of influencers to support the important cause of skin cancer prevention," said Brenda Wu, vice president of marketing U.S., Public & Medical Relations.
She continues, "Historically, SkinCeuticals has primarily relied on our community of dermatologists to relay the importance of skin cancer prevention. But as consumer behavior has evolved, we feel now is the right time to create and advance our first consumer-oriented original content, with the goal of reaching a wider audience with our singular message of advancing skin health. Our wish for consumers is simple - we want them all to Prevent. Protect. And Get Checked."
Melanoma is the deadliest form of Skin Cancer. According to the Melanoma Research Alliance, more than 76,000 Americans are diagnosed with Melanoma each year - yet, it is the easiest to cure, if diagnosed and treated at an early stage.
To encourage consumers to get their skin checked, SkinCeuticals created a digital one minute-long video featuring cameos from celebrities including: Top Chef host, Padma Lakshmi, Fashion designer, Rebecca Minkoff, NHL star, Sean Avery, Lifestyle Blogger, Derek Blasberg, New York Society Influencer, Annabelle Dexter-Jones and Beauty Expert, Jeannine Morris.
The video will be featured on the brand's website, and on social media channels. SkinCeuticals is also donating $1 to the Melanoma Research Alliance for every time the video is shared.
"We are thrilled to have teamed up with such a dynamic and eclectic group of influencers to support the important cause of skin cancer prevention," said Brenda Wu, vice president of marketing U.S., Public & Medical Relations.
She continues, "Historically, SkinCeuticals has primarily relied on our community of dermatologists to relay the importance of skin cancer prevention. But as consumer behavior has evolved, we feel now is the right time to create and advance our first consumer-oriented original content, with the goal of reaching a wider audience with our singular message of advancing skin health. Our wish for consumers is simple - we want them all to Prevent. Protect. And Get Checked."
Melanoma is the deadliest form of Skin Cancer. According to the Melanoma Research Alliance, more than 76,000 Americans are diagnosed with Melanoma each year - yet, it is the easiest to cure, if diagnosed and treated at an early stage.
